Where 2.0 2011 Speaker Slides & Video

Brian analyzes the amazingly lagging mobile web experience at leading retail and media brands to identify mistakes, lessons learned, and opportunities for businesses to improve the universal mobile app known as the mobile web.

Details coming soon.

Answering the question, “where are you,” seems perfectly straightforward. It on the surface a question about location. However, location is not a straightforward as: I am here. In this talk, Genevieve uses a series of ethnographic moments to challenge our notions of location, direction, and place to suggest some other ways of making sense of where we might be.

As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. 'People who bought this, also bought this' just doesn't quite cut it anymore.

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Robert Scoble, Rackspace tech journalist, and Dennis Crowley, founder and CEO of Foursquare, kick-off the morning with a discussion about the state of the location technology space and where it needs to go next.

Location based services have unique scaling challenges-on the web it is relatively easy to find a million people interested in anything. Now try finding several thousand users in a specific location with a specific phone with a specific app. This talk will focus on the lessons learned in using game mechanics as a start point and explore the shift from a "fun" app to a "functional" utility.

Learn about the newest geo-analytic tools and services.

Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*.

Google Places is a powerful and free solution for helping local businesses connect with customers. Through our tools for building out a business presence online and getting rated and reviewed through our local recommendation engine, we’re helping to make small businesses more discoverable to potential consumers.

Nokia Keynote *This session sponsored by Nokia*

Newspapers once dominated location-based media. Now they have been lapped. Bill Jensen will discuss how Village Voice Media’s alternative brand has successfully transformed itself into a multi-platform, multi-revenue stream business—and how it’s not too late for daily newspapers and radio stations to do the same.

HTML5 promises to pave the way for easy, device-neutral mobile app development. But, until HTML5 supports sophisticated cross-platform apps, developers are stuck building native apps for various devices. Or are they? In this session, learn how combining HTML5 with the open source PhoneGap framework bridges the gap between HTML5 today and the engaging mobile apps you want to build.

jQuery Mobile is a new cross-device touch UI platform for your web apps from the same people that brought you jQuery and jQuery UI. It provides a lightweight application framework that enables you to build dynamic, native quality web applications quickly. Come learn the basics, tricks, and pitfalls as we walk through a small, sample mobile application.

With the pervasiveness of mobile technology and greater opportunities for crowd sourcing, it has become possible to integrate everything that moves on the planet into a geospatial framework.

Group messaging services have grown in popularity with mobile phone users. These tools enable people to communicate with their real life network, making plans and other group decisions in real-time.

Location information is valuable — and so is your users’ trust. Get the inside track from VCs, privacy officers, and lawyers at the ACLU about how to avoid privacy pitfalls and make early decisions that are good for users and the bottom line.

Find out how you can quickly build mobile mapping applications that include more than just dots on a map. This session will cover Esri’s APIs for Android, iOS, and Windows Phone and show the power of mobile maps that are built with editing and analysis capabilities. You will see demos for each platform, learn about the capabilities of the APIs and discover how to get started.

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How do you know your location-based marketing campaign is actually working? are a crucial part of understanding the success or failure of a campaign.

Details coming soon.

Learn how to harvest, store, analyze, and visualize your geo data from popular social web properties such as Facebook, Twitter, and LinkedIn. Where do all of your friends usually hang out? Where does most of your professional network reside? What role does geography play in who you friend on Facebook? These are the kinds of questions you'll learn to answer in this workshop.

The Google Nexus S offers support for Near Field Communication (NFC), an extension to a RFID smart card protocol popularly used for secure access, metro passes, and electronic money. This session will cover what NFC and RFID is and is not, what Android on the Nexus S is currently capable of, and some examples of how to add NFC to your apps.

Keynote by Blaise Agüera y Arcas, Microsoft

The notion of "place" is a critical piece of context in a lot of digital interactions. How can you build a system to handle that?

Keynote by Kellan Elliott-McCrea

The best journalism is like a map. It shows where you are in relation to others; it provides a sense of topography, a glimpse in to a new world, or a better understanding of a familiar one. Ideally, journalism helps citizens and communities discover where they are, so they can better decide where they are going.

Serendipity is the act of finding something that was unexpected. Content driven location based technologies with recommendation engines are trying to make lives more interesting and comfortable by pointing out the most interesting things to do everywhere we go. This workshop will explore how companies like Whrrl, Bizzy, Where and foursquare are manufacturing serendipity.

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New location technology is changing mobile commerce, addressing the new demands of a location-focused marketplace. Brands are using location-based promotions to drive in-store traffic, offer hyperlocal deals and real-time availability at nearby locations. JiWire is helping unlock location opportunities for all brands, even the 75 percent of Fortune 500 brands who don’t have their own storefronts.

It's not just where you are, but what's around you. A new wave of apps like Color are taking advantage of this to curate social information for you.

With the check-in getting quickly commoditized, what's the next step in location-aware services? What are some ways that companies can leverage a world of real-time information and capabilities to build new and more compelling offerings?

Advances in biometric identification will soon allow a person to be tracked without consent, providing a potentially continuous stream of location data that can be made available to marketeers, government, police, friends, enemies, or anyone willing to buy it. This session will examine the state of the art of surveillance technologies, defeat mechanisms, and implications for privacy.

How do consumers react to location-based advertising? What are the implications for advertisers, marketers, and publishers within location-based services? Join AT&T Interactive for valuable insights on mobile consumer behavior based on findings from an April 2011 study conducted by The Nielsen Company.

You’re an average of the 5 people you spend the most time with.” – Jim Rohn Just like people we spend the most time with, the places we go is one of the best representations of what kind of person we are. Given the recent popularity location-based social networking, having access to the places a person has visited allows developers to create smarter location-based applications.

The utilization of QR codes for integrating offline promotions with engaging mobile experiences is a divisive topic. Some consider these glyphs an eyesore, others a window into the mobile web. Will Japan prove to be a predictive market and what factors are driving domestic consumer adoption of this technology in the United States?