David Staas
SVP of Marketing, JiWire

Website | @@jiwire

David Staas brings to JiWire more than 13 years of marketing and product management experience in the mobile and advertising industries. David comes to JiWire from Ad Infuse, a leading pioneer in mobile advertising, where he was vice president of marketing. At Ad Infuse, David helped build a premium network and platform business with leading mobile operators.

Prior to Ad Infuse, David led the global product marketing team at Openwave Systems, responsible for a product portfolio with established mobile and broadband telecommunications providers in the Americas, Europe, and Asia. David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from the Fuqua School of Business at Duke University.

Sessions

4:15pm Tuesday, 04/19/2011
The New Frontier of Mobile E-Shopping
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
David Staas (JiWire)
New location technology is changing mobile commerce, addressing the new demands of a location-focused marketplace. Brands are using location-based promotions to drive in-store traffic, offer hyperlocal deals and real-time availability at nearby locations. JiWire is helping unlock location opportunities for all brands, even the 75 percent of Fortune 500 brands who don’t have their own storefronts. Read more.
1:40pm Wednesday, 04/20/2011
How Location Boosts CPM's for Mobile, Web, and More
Business & Strategy Ballroom F
David Staas (JiWire)
What is the incremental value of a location-based ad versus a static ad? Is it bigger on a mobile device or on a laptop surfing the Web in a Starbucks? Where are eCPM's the highest when location is involved? Case studies from NearbyNow (mobile App developer) and JiWire (location-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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