David Staas
SVP of Marketing, JiWire

Website | @@jiwire

David Staas brings to JiWire more than 13 years of marketing and product management experience in the mobile and advertising industries. David comes to JiWire from Ad Infuse, a leading pioneer in mobile advertising, where he was vice president of marketing. At Ad Infuse, David helped build a premium network and platform business with leading mobile operators.

Prior to Ad Infuse, David led the global product marketing team at Openwave Systems, responsible for a product portfolio with established mobile and broadband telecommunications providers in the Americas, Europe, and Asia. David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from the Fuqua School of Business at Duke University.


Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
David Staas (JiWire)
New location technology is changing mobile commerce, addressing the new demands of a location-focused marketplace. Brands are using location-based promotions to drive in-store traffic, offer hyperlocal deals and real-time availability at nearby locations. JiWire is helping unlock location opportunities for all brands, even the 75 percent of Fortune 500 brands who don’t have their own storefronts. Read more.
Business & Strategy Ballroom F
David Staas (JiWire)
What is the incremental value of a location-based ad versus a static ad? Is it bigger on a mobile device or on a laptop surfing the Web in a Starbucks? Where are eCPM's the highest when location is involved? Case studies from NearbyNow (mobile App developer) and JiWire (location-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation

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