Emotional Data

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Tara Hunt (Buyosphere)
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.
Presentation: external link

As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. ‘People who bought this, also bought this’ just doesn’t quite cut it anymore.

Fortunately, a field of evolutionary psychology that starts to explain the signals of personal expression is picking up steam. Taste Signaling explains the type of signals that people are practically screaming out to the world through posting to social networks. Could this be the key that maps data to our emotional selves and could unlock the future of truly personalizing our web experiences? Come find out what the Big Five Indicators are and how data can be emotional, too.


Photo of Tara Hunt

Tara Hunt


Tara is the cofounder and CEO of Montreal based Buyosphere, the author of The Whuffie Factor, published in 8 languages worldwide and speaker focused on how the social web is changing the customer/business relationship. She also spends an inordinate amount of time on social networks.

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