Where 2.0 2011 Workshops

On Tuesday, April 19, Where 2.0 offers a full day of workshops led by experts and innovators, charting the depths of cutting-edge location technologies. Please note: there is an additional fee required to attend workshops at Where 2.0.

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Ballroom G
Please note: to attend, your registration must include Workshops.
Matthew Russell (Digital Reasoning Systems)
Learn how to harvest, store, analyze, and visualize your geo data from popular social web properties such as Facebook, Twitter, and LinkedIn. Where do all of your friends usually hang out? Where does most of your professional network reside? What role does geography play in who you friend on Facebook? These are the kinds of questions you'll learn to answer in this workshop. Read more.
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Ballroom F
Please note: to attend, your registration must include Workshops.
Raffi Krikorian (Twitter)
The notion of "place" is a critical piece of context in a lot of digital interactions. How can you build a system to handle that? Read more.
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Ballroom E
Please note: to attend, your registration must include Marketing Boot Camp.
This all-day boot camp will focus on location-based marketing campaigns and the new technologies available to help marketers take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful. Read more.
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Ballroom F
Please note: to attend, your registration must include Workshops.
Alasdair Allan (University of Exeter)
Augmented Reality has become one of the killer applications for the iPhone platform. During the workshop you will be walked through building a simple location-aware AR toolkit that you can then extend and reuse in your own projects and iPhone applications. Read more.
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Ballroom G
Please note: to attend, your registration must include Workshops.
Scott Hotes (Location Labs)
The mobile apps of tomorrow must take into account much more about users than their check-in histories. Learn how to approach mobile development to derive meaningful user data and deliver true business value. Read more.
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Ballroom G
Please note: to attend, your registration must include Workshops.
Adam DuVander (ProgrammableWeb)
It's easier than ever to get a map on your website with one of the many APIs provided by Google, Microsoft, MapQuest and many others. Adam DuVander, author of Map Scripting 101, will show you how to do that and more in this workshop. Using Mapstraction, an open source wrapper library, you can write code once for a dozen different map providers. Read more.
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Ballroom F
Please note: to attend, your registration must include Workshops.
Nicole Ozer (ACLU of Northern California), Chris Conley (ACLU of Northern California), Francoise Gilbert
Location information is valuable — and so is your users’ trust. Get the inside track from VCs, privacy officers, and lawyers at the ACLU about how to avoid privacy pitfalls and make early decisions that are good for users and the bottom line. Read more.
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Ballroom H
Please note: to attend, your registration must include Workshops.
Jan Nowak (Nokia), Tilman Kamp (Nokia)
This is a practical session demonstrating how the Nokia Location APIs lets you integrate Ovi Maps into your service, application, or website. Jan Nowak and Tilman Kamp, Product Managers for Location APIs at Nokia, will show you how to display maps, show locations, and perform routing across different technologies while keeping the same functional logic. Read more.
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Ballroom F
Please note: to attend, your registration must include Workshops.
Dave Johnson (Nitobi)
HTML5 promises to pave the way for easy, device-neutral mobile app development. But, until HTML5 supports sophisticated cross-platform apps, developers are stuck building native apps for various devices. Or are they? In this session, learn how combining HTML5 with the open source PhoneGap framework bridges the gap between HTML5 today and the engaging mobile apps you want to build. Read more.
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Ballroom G
Please note: to attend, your registration must include Workshops.
Peter Skomoroch (LinkedIn)
Learn about the newest geo-analytic tools and services. Read more.
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Ballroom F
Please note: to attend, your registration must include Workshops.
Bernie Hackett (10gen)
This workshop will include hands-on experience working with location data in MongoDB. Data sources will include at least a Zip code listing from the US Census and geo-coded transit stops. No MongoDB experience required, but you should have it downloaded to your laptop if you want to follow along. Read more.
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Ballroom G
Please note: to attend, your registration must include Workshops.
Kathryn Hurley (Google), Mano Marks (Google, Inc. )
With Google Fusion Tables, a few clicks can turn a large tabular data file into a customized, data driven map or other visualization. With a simple user interface for querying their data, and styling it, users can create highly customized maps. And they can share their data with others while preserving their attribution. So come, learn to build your own data driven map, no programming required. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at [email protected]

Download the Where 2.0 Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Where 2.0 contacts

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