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Where 2.0 Conference 2010 Schedule
Below are the confirmed and scheduled talks at Where 2.0 Conference 2010 (schedule subject to change).
Customize Your Own Schedule
Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon ![[calendar icon]](../../../../../images/personal-schedule-icon.png){kind=icon}
next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.
Schedule views
Ballroom III
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana Gary Gale (Nokia)
Ballroom IV
Ballroom V
Veriplace: Enabling and Managing Access to Mobile Location Scott Hotes (WaveMarket, Inc.)
A Little Help from (Your) Friends: Searching for Subjective Relevance Charles Hornberger (AT&T Interactive, Inc.)
Room: Ballroom III - VI
The Map as an Information Ecology Blaise Agüera y Arcas (Microsoft)
Room: Ballroom III - VI
Chris Vein & Tim O'Reilly: City Data Chris Vein (City and County of San Francisco), Tim O'Reilly (O'Reilly Media, Inc.)
Room: Ballroom III - VI
Parrot AR.Drone: Wireless, Video and Gaming Converge to Deliver an Augmented Reality Gaming Experience Martin Lefebure (Parrot)
Room: Ballroom III - VI
Veriplace Location Aggregation Platform Tasso Roumeliotis (Wavemarket)
Room: Ballroom III - VI
Location and Points of Control Tim O'Reilly (O'Reilly Media, Inc.), Michael Arrington (TechCrunch)
Room: Ballroom III - VI
Ovi by Nokia Bringing Social and Local Together Michael Halbherr (Nokia)
Room: Ballroom III - VI
Adventures in Mobile Social 2.0: Twelve Months of foursquare Dennis Crowley (foursquare)
10:15am
Morning Break
Room: Ballroom I-II - Exhibit Hall
Room: Ballroom I-II - Exhibit Hall
3:35pm
Afternoon Break
Room: Ballroom I-II - Exhibit Hall
Room: Ballroom I-II - Exhibit Hall
12:30pm
Lunch
Room: Blossom Hill Rooms
Room: Blossom Hill Rooms
2:00pm-2:15pm (15m)
Mapping
Is 3D Really Worth It?
Mok Oh (Where Inc.)
We discuss the past, present, and the future of 3D technologies -- e.g. Photosynth, Google Earth, panoramic imagery, photogrammetry -- specifically for the Where 2.0 audience. In this context, we ask the question: Is 3D really worth the pain? The goal of this talk is to provide an analysis of where 3D was, is, and will be headed specifically for the Where 2.0 audience.
2:15pm-2:30pm (15m)
Mapping
Location Isn’t Everything: Embedding Meaning in Your Geodata
Jesper Andersen (Trulia)
As a real estate search engine, Trulia encounters a great deal of geo-coded and locale specific data, not just about the properties themselves but also conditions and contexts guiding a home purchasing decision. We’ll discuss Trulia’s approach to Geodata and how we use it to derive economic meaning, and ultimately, value for users from this data that isn’t available from traditional sources.
2:30pm-2:45pm (15m)
Sponsored High Order Bit
Ubiquitous Location, The New Frontier and Hyperlocal Nirvana
Gary Gale (Nokia)
The Head is all mined out; established players jealously guard their business relationships and look forward to the next contract renewal. Everyone looks at the Long Tail as the new frontier. This talk looks at the business, social, and technological hurdles that are now being addressed or that still need to be overcome in order to reach the long-promised hyperlocal nirvana.
2:50pm-3:10pm (20m)
Mapping
The World in 3D: Seamless 3D Models from Aerial and Street View Images
Mattias Astrom (C3 Technologies)
Online users interact with an increasing amount of images from different sources. Imagine if you would combine these representations into an integrated photo realistic 3D world. We present new immersive fly-to-walk 3D user experiences and state of the art automatic 3D generation based on a combination of different image sources.
3:10pm-3:25pm (15m)
Mapping
Why Wall Street Is Learning to Love Interactive Mapping
Andre Parris (Bloomberg, LP)
Wall Street is the “Land of the Spreadsheet.” But what if Excel was challenged by the fastest interactive mapping platform on the planet as the analysis tool of choice? And what if the provider of that platform also happened to be a financial services company more legendary for its fixed income ? See what happens when Finance and Bing Maps with Silverlight collide.
3:25pm-3:35pm (10m)
Mapping
GeoREST Provides Open, Searchable Access to Government Geodata
Haris Kurtagic (SL-King)
et al
We present an open source project (www.geoREST.org) whose objective is web-searchable open government geodata and show how governments can easily publish their geospatial data in a web-searchable format such as HTML, JSON, and KML. GeoREST is also an open API that allows developers to embed open geodata access in their applications.
4:20pm-4:35pm (15m)
Mapping
Clouds, Crowds, and Shrouds: How One Government Agency Seeks to Change the Way It Spatially Enables Its Information
Terrance Busch (Defense Intelligence Agency)
As a highly technically-aware government agency, the Defense Intelligence Agency has been developing enterprise-level geospatial tools for nearly twenty years. In this briefing, Terrance Busch will detail the experiences and lessons they have learned as they improve and work towards a more efficient geospatial enterprise.
4:35pm-4:50pm (15m)
Mapping
Complexities in Bringing Home Environmental Awareness
Kim Balassiano (USEPA)
The U.S. Environmental Protection Agency is on a mission to bring environmental awareness and information to the public. Come learn about the MyEnvironment platform and see why serving up information about land, air, and water quality is such a complex thing.
4:50pm-5:05pm (15m)
Mapping
Design and Policy Challenges to Mapping in the Developing World
Beth Kolko (University of Washington)
Crowd-sourced mapping holds promise for areas of the world where governments and businesses either can’t or won’t produce detailed maps of cities, countries, and commerce. This talk will address the ecosystem of hardware and software, usage patterns, design constraints, and government policy issues that impact the ability and desire of users to contribute content that can help fill in blank maps.
5:10pm-5:25pm (15m)
Local
Yuppies, Cougars, and Tweeps - OH MY! Uses and Abuses of Large Geo-based Datasets to Create Awesome User Experiences
Elad Gil (Twitter)
et al
One category of requests we've been seeing is for the ability to perform complex reasoning over large datasets. For example, can you tell where the cougars and Yuppies live based on census data? Traditional methods of storing and querying data don't scale here. We will discuss how to design a system to make this possible.
5:25pm-5:40pm (15m)
Mapping
Open Data Is Also About Accessibility: Hosting Government and NGO Data in Amazon’s Cloud
Tom MacWright (Development Seed)
Opening up data isn't an assurance that it will be used - or even seen. The other piece of the open data puzzle is to make it accessible, in a technical sense. This session will introduce ways to make data more technically accessible by hosting it in the cloud.
5:40pm-6:00pm (20m)
Mapping
Map Kibera
Mikel Maron (OpenStreetMap)
Map Kibera will produce the first complete free and open map of Kibera. This November, motivated young local people will be trained to create maps using OpenStreetMap techniques. This includes surveying with GPS and digitization of satellite imagery and paper-based annotation with Walking Papers.
2:00pm-2:15pm (15m)
Mobile
Native Apps vs. Mobile Web vs. Hybrid Apps: Mobile Development Choices
Jason Grigsby (Cloud Four)
Awesome. You've got your location-aware iPhone app development plans ready to go. You're ready to start building your killer app when someone asks, "Hey, will it work on Droid?"
Maybe you should look at web technology, but there are disadvantages there as well? What makes the most sense depends on what you are trying to accomplish and what device characteristics you need.
2:15pm-2:30pm (15m)
Mobile
Learning Networks of People and Places from Location and Communication Data
Tony Jebara (Columbia University & Sense Networks)
Networks and graphs have become essential for understanding the online world with applications ranging from the Web to FaceBook. Tony will discuss building such networks in the offline real world by using mobile location and communication data.
2:30pm-2:45pm (15m)
Mobile
Mobilizing Ushahidi-Haiti
Patrick Meier (Ushahidi)
Secretary of State Clinton noted the unprecedented role of mobile technology in the disaster response when she highlighted how interactive maps and text messages were used to save lives in Haiti. This presentation will describe how Ushahidi's interactive Crisis Map of Haiti was combined with crowdsourcing and text messaging to enable two-way communication with disaster affected communities.
2:50pm-3:05pm (15m)
Mobile
World 2.0: A Massively Multiplayer Augmented Reality Experience
Mark Wallace (Second Life / Linden Lab)
To get to the next iteration of our worlds - whether World 2.0 or Virtual World 2.0 - both Augmented Reality and online environments like Second Life face similar challenges: how to track, mark up, and create metadata layers that help make the world around us more useful and more fun. Here's my challenge to AR developers: Create meaning in the world by making it more like a video game.
3:05pm-3:35pm (30m)
Mobile
Truly Open Augmented Reality
Mike Liebhold (Institute for the Future)
et al
Convene and lead a panel on requirements and specifications for an open software stack for augmented reality, based on the assumption that AR is both a discrete medium, and it is the intersection of many media, including web, CAD, mapping, games, virtual worlds...
4:20pm-4:50pm (30m)
Mobile
Location Gadgets & Hardware
Ryan Block (gdgt)
et al
Location awareness isn't only useful, it's becoming as crucial a feature in new devices as internet connectivity. This panel will explore the role of location in the vision and direction of key product creators, as well as the challenges and opportunities that lie in the future of tomorrow's even smarter location-aware devices.
4:50pm-5:05pm (15m)
Mobile
Looking Into Google Goggles
Lior Ron (Google, Inc. )
Google Goggles is visual search for a mobile phone. Once you take a picture it is processed in Google's datacenters and compared to other images in their index. The app takes advantage of your location, advances in computer vision and your constant mobile connection. This talk will dive into how they made it happen and what the computer is actually "seeing".
5:10pm-5:25pm (15m)
Mobile
Camera/Vision for Geolocation & Geo-identification
John Zelek (University of Waterloo)
A smart mobile device (e.g., iphone) contains a camera, GPS, accelerometers that all can be used to define location including the camera. We exploit the camera to perform Visual SLAM (Simultaneous Localization & Mapping), object recognition and the computation of depth. The camera performs triangulation on landmarks to obtain geo position which is useful when the GPS data is not available.
5:25pm-5:40pm (15m)
Mobile
Why Location-based Search Requires a New Paradigm for Drivers, or It Is Possible to Find Destinations Without Crashing
Robert Acker (Harman International)
Current Web and mobile-based search paradigms can’t be safely used while driving a car. However, knowledge of the driver's location and heading, the underlying road grid, standard contexts, preset preferences, and his or her behavioral patterns can all be used to translate content from Web publishers into a viable and safe driving search experience.
5:40pm-6:00pm (20m)
Mobile
Where in the World Is Augmented Reality?
Bruno Uzzan (Total Immersion)
Augmented reality is among the most engaging ways ever developed to interact with the consumer – to make the consumer part of the brand, the story, the overarching message. In order for AR to truly touch consumers, it’s vital to develop applications that make the most of what smartphones have to offer.
2:00pm-2:35pm (35m)
Local
The Big Picture, from the Big Players
Danny Sullivan (Search Engine Land)
et al
Where’s local search heading? In this session, representatives from the major search engines discuss the state of where we are and where things are going in the future. Session presented by SMX: Search Marketing Expo.
2:35pm-2:45pm (10m)
Sponsored High Order Bit
Veriplace: Enabling and Managing Access to Mobile Location
Scott Hotes (WaveMarket, Inc.)
Location is rapidly becoming ubiquitous. Making that happen means accessing location from
carriers, mobile devices and consumer services, and doing it in a generalized, secure way that
scales. We describe how this location ecosystem is developing, and the opportunities it
provides for innovative application developers.
2:50pm-3:10pm (20m)
Local
Understanding the Search Implications of a Global Marketplace
Vanessa Fox (Nine By Blue)
How do search engines sort out what content to show for searchers in each country? How can you make sure you're effectively leveraging your global presence in search? Learn about how search engines operate globally, how searchers are different across the world, and how to ensure you're architecting your site and marketing it in a way that ensure you can connect with an international audience.
3:10pm-3:25pm (15m)
Local
The Smart Electrical Transmission System
Patrick Moore (Integral GIS, Inc.)
The Smart Grid would enable the delivery of the right information about energy, at the right time, to the right people.
PJM Interconnection is currently employing geospatial technologies to choreograph system components and the expansion of the grid, identifying areas of congestion and computing the Location Marginal Pricing, as well as the planning and integration of renewable energy projects.
3:25pm-3:35pm (10m)
Sponsored High Order Bit
A Little Help from (Your) Friends: Searching for Subjective Relevance
Charles Hornberger (AT&T Interactive, Inc.)
More information coming soon.
4:20pm-4:35pm (15m)
Mapping
Public Service 2.0: Working with the Government in the Age of Open Data
Jennifer Pahlka (Code for America)
Governments at all levels are reaching out for technical assistance, but they don't always know how to ask for it. Jen Palhka is ready to share some tips for how to make sure you are speaking the same language.
4:35pm-4:50pm (15m)
Local
Real-World Gaming: The Blending of the Real World + Digital World
Keith Lee (Booyah)
The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array Location-Based games. It's opening up a brand new sector: Real-World Gaming. This presentation will take a look at the technologies and monetization strategies in the white-hot geo-location real world social gaming space.
4:50pm-5:05pm (15m)
Local
The Municipal Web: Open311 and a Network of Civic Services
Philip Ashlock (OpenPlans)
Municipalities can be part of an interoperable network using web services to enhance public services and civic engagement. Open311 is one case study where collaboration is leading to interoperability within the distributed model of local government. With this and the web as a reference, municipalities have an opportunity to offer site specific services using internationally consistent interfaces.
5:10pm-5:25pm (15m)
Local
Less is More for Mobile
Eric Singley (Yelp)
The evolution of the local mobile experience is accelerating at a rate that has many jonesing for the next big thing. Eric Singley, Yelp's product manager for mobile and consumer facing web products, jumps into some of the design and engineering challenges Yelp has tackled as mobile rapidly redefines what local search is all about.
5:25pm-6:00pm (35m)
Local
Dude, There's My Car: The Increasing Usefulness Of Location Data
MG Siegler (TechCrunch)
et al
As more services integrate location elements, we're sending out a lot of geo-tagged data. But what does it say about us? More importantly, how can it help us in our daily lives? How can local businesses use it? Is there a cost/benefit ratio to sharing all this data? We'll discuss these issues.
9:00am-9:20am (20m)
Plenary
The Map as an Information Ecology
Blaise Agüera y Arcas (Microsoft)
When mapping first arrived on the web, it was all about driving directions. In the era of the mashup, we saw map tiles being used as canvas for a variety of websites devoted to data visualization and interaction. At Bing, we've been evolving to meet and accelerate the trajectory of these shifts, in the process enabling a broad sweep of new applications written by anyone, using data from anywhere.
9:20am-9:40am (20m)
Plenary
Chris Vein & Tim O'Reilly: City Data
Chris Vein (City and County of San Francisco)
et al
San Francisco has led the way in releasing public data sets and working with citizens to generate more. Under CIO Chris Vein the city launched DataSF. Working with Stamen Design, SF has also started collecting data from its citizens via programs like Cycle Tracks. Chris and Tim will discuss how cities and application developers will benefit from open data and the future of programs like these.
9:40am-9:55am (15m)
Parrot AR.Drone: Wireless, Video and Gaming Converge to Deliver an Augmented Reality Gaming Experience
Martin Lefebure (Parrot)
Gaming has moved quickly from off the couch to entirely new settings in recent years. Consumers are no longer are confined to where they can play and have a whole new world of possibilities when they can use real-world surroundings in a video game. Martin Lefebure will provide an overview of the development of the product, the technology and the possibilities for developers in this space.
9:55am-10:00am (5m)
Sponsored Plenary Keynotes
Veriplace Location Aggregation Platform
Tasso Roumeliotis (Wavemarket)
Mr. Roumeliotis presents Veriplace, the leading cloud Location Aggregation Platform, which, by offering remote access to 100's of millions of smart phones and feature phones across Tier 1 carriers, enables an ecosystem of network-based location-enhanced services. SMS, IVR, web, and WAP, services-even Facebook widgets, can be location enabled with this cloud web service, the next generation of LBS.
10:00am-10:15am (15m)
Plenary
The New Meaning of Mapping
Michael Jones (Google)
Online maps, location-based services, local advertising, GPS technology, web mashups, personal navigation devices, and mobile telephones have extended the meaning of the word 'map' in new and important ways. Further changes now underway promise to eclipse even today's maps in impact. Michael will offer Google's view on both the surprises and opportunities that await us all.
11:00am-11:25am (25m)
Plenary
Location and Points of Control
Tim O'Reilly (O'Reilly Media, Inc.)
et al
The mobile and location industry is being flooded with new players and technologies. Mike and Tim will debate who should win and why they will.
11:25am-11:40am (15m)
Plenary
Geostreams
Othman Laraki (Twitter)
Twitter recently added location to its platform. Now users can update their locations with their tweets creating a new class of geodata for Twitter API developers. Othman will discuss the geo aspects of the platform.
11:40am-11:55am (15m)
Plenary
Ovi by Nokia Bringing Social and Local Together
Michael Halbherr (Nokia)
In this session, Michael Halbherr, Vice President, Social Location at Nokia, will discuss bridging the virtual and real world into a seamless and user-centric matrix of people, places, and live services.
11:55am-12:10pm (15m)
Plenary
Adventures in Mobile Social 2.0: Twelve Months of foursquare
Dennis Crowley (foursquare)
Location-based services mashed-up with social networks are nothing new - we've been checking-in and finding our friends across a variety of services since 2005. What is new is what users expect to get in return. This talk will review some of the things we've learned through a year's worth of foursquare.com and our efforts to turn life into a game.
12:10pm-12:30pm (20m)
Event
Launch Pad
One of the strengths of Where 2.0 is the startups—a new company that bursts onto the scene with an innovative and promising new technology or business model. Chosen Companies will have the opportunity to launch their new product onstage at Where 2.0, where entrepreneurs will debut their companies or launch new products.
10:15am-11:00am (45m)
Break: Morning Break
3:35pm-4:20pm (45m)
Break: Afternoon Break
6:00pm-7:00pm (1h)
Event
Exhibit Hall Reception
Where 2.0’s Exhibit Hall will showcase state-of-the-art systems, apps, and services in the location space. Mingle with fellow conference participants at the Exhibit Hall and see from exhibitors and sponsors what location-aware technologies have to offer.
12:30pm-2:00pm (1h 30m)
Break: Lunch
7:00pm-8:30pm (1h 30m)
Event
Where Fair
Where Fair projects will be selected from research, academia, and yet-to-be-discovered entrepreneurs. The Where Fair complements the Conference’s Exhibit Hall that showcases state-of-the-art systems, apps, and services in the location space.
7:30pm-10:30pm (3h)
Event
Birds of a Feather Sessions (BoFs)
Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan. Visit the BoF page for more details and to sign up to lead a BoF of your own.
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