BEGIN:VCALENDAR X-WR-CALNAME:Where 2.0 Conference 2010 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T101500 DTSTART;TZID=US/Pacific:20100330T090000 DTSTAMP:20100406T190124 LOCATION:Ballroom III URL: UID: SUMMARY:Map Scripting with Google, Yahoo, and Bing DESCRIPTION:Presented by Adam DuVander (ProgrammableWeb). You can easily add maps to your site using APIs from Google, Yahoo, Microsoft, or MapQ uest. However, there are equally good options from the little guys. Lear n about your many mapping options and go further with fun services for g eocoding, reverse geocoding, and driving directions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T101500 DTSTART;TZID=US/Pacific:20100330T090000 DTSTAMP:20100408T050712 LOCATION:Ballroom IV URL: UID: SUMMARY:Handling Real-time Geostreams DESCRIPTION:Presented by Raffi Krikorian (Twitter). Twitter has launched a Geotagging API - we really wanted to enable users to not only talk ab out "What's happening?" but also "What's happening right here?" This t alk will delve into how Twitter handles their geocontent including tool suggestions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T101500 DTSTART;TZID=US/Pacific:20100330T090000 DTSTAMP:20100330T185520 LOCATION:Ballroom V URL: UID: SUMMARY:Geotargeting – How Businesses Are Making Money Off of Location DESCRIPTION:Presented by Jay Webster (Quova). Geotargeting advertising i sn’t an expensive or complicated process; companies are making money usi ng location now. Kerry Langstaff will explain how companies like Examine r, Continental Airlines, BBC and MLB increased conversion rates on Web c ontent by geotargeting ads with location. The workshop will provide prac tical knowledge for those interested in leveraging location to improve p rofitability. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T101500 DTSTART;TZID=US/Pacific:20100330T090000 DTSTAMP:20100407T220815 LOCATION:Ballroom VI URL: UID: SUMMARY:Google Our GeoSpatial Cloud: Hands on with the Google Maps Data API DESCRIPTION:Presented by Mano Marks (Google, Inc. ), Ossama Alami (Googl e). The Google Maps Data API allows you to programmatically upload your data to Google’s geo cloud storage. A Google Data API< the Maps Data API allows you to interact with it directly from your application. Since be ing released last year, we’ve added some great new functionality. And yo u're going to learn how to use it! Bring your laptop and your gmail acco unt, and be ready to code. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T115000 DTSTART;TZID=US/Pacific:20100330T103500 DTSTAMP:20100128T013349 LOCATION:Ballroom III URL: UID: SUMMARY:Data and Formats for Your Maps DESCRIPTION:Presented by Andrew Turner (FortiusOne), Adam DuVander (Prog rammableWeb). Having leading-edge features and capabilities is great, bu t if you can’t get data into your system or users can't take their data out, then it’s a dead end. This workshop will cover popular formats (KML , GeoRSS/GeoJSON, GML, GPX, Shape Files), services (Google My Maps, GeoC ommons, Map Warper), and interfaces that are emergent and upcoming in th e Where2.0 space. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T115000 DTSTART;TZID=US/Pacific:20100330T103500 DTSTAMP:20100407T220851 LOCATION:Ballroom IV URL: UID: SUMMARY:Building Augmented Reality Environments DESCRIPTION:Presented by Derek Smith (SimpleGeo), Martin Lechner (Mobili zy). Having a compass and camera built into smart phones opens up possib ilities for augmented reality (AR). Programmers now know more than just location; by also knowing which direction the phone is facing, you can o verlay objects on users’ view of the world. This workshop will look at A R development on the iPhone and Android platforms. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T115000 DTSTART;TZID=US/Pacific:20100330T103500 DTSTAMP:20100128T193816 LOCATION:Ballroom V URL: UID: SUMMARY:Building Maps to Analyze Your Data DESCRIPTION:Presented by Mansour Raad (ESRI), Duane Nickull (Adobe Syste ms). Having access to online maps is a start, but often you may need to include functionality that goes beyond simply displaying a map with poin ts. The session will provide a fast-paced introduction to the essentials of how to create rich map-based Web applications using Adobe Flex with online services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T115000 DTSTART;TZID=US/Pacific:20100330T103500 DTSTAMP:20100128T005622 LOCATION:Ballroom VI URL: UID: SUMMARY:Using NAVTEQ Data to Get a Map on Your App DESCRIPTION:Presented by Greg Rose (NAVTEQ). Attendees will get an overv iew of the location-based tools and APIs provided by the NAVTEQ Network for Developers and found at This workshop will also explore wh y high-quality NAVTEQ data provides more value to the developer than oth er “Free” map data and allows developers to create the best location-bas ed apps possible. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T141500 DTSTART;TZID=US/Pacific:20100330T130000 DTSTAMP:20100406T190226 LOCATION:Ballroom III URL: UID: SUMMARY:Scaling GIS Data in Nonrelational Data Stores DESCRIPTION:Presented by Michael Malone (SimpleGeo). This talk covers wh y GIS data is hard to scale in a normal RDBMS, what nonrelational stores exist out there, and some basic examples of how to do spatial queries w ithin a nonrelational store. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T141500 DTSTART;TZID=US/Pacific:20100330T130000 DTSTAMP:20100407T220902 LOCATION:Ballroom IV URL: UID: SUMMARY:Going Mobile with Google Geo APIs DESCRIPTION:Presented by Mano Marks (Google, Inc. ). Building a map for a mobile environment is a challenging undertaking. You have to balance n ative APIs, browsers, bandwidth, and latency. This talk will be an overv iew of developing Google Maps applications on various mobile platforms, including Android, iPhone, and browser options. Participants who choose to follow along will have a working basic map at the end of the session. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T141500 DTSTART;TZID=US/Pacific:20100330T130000 DTSTAMP:20100407T130031 LOCATION:Ballroom V URL: UID: SUMMARY:Understanding Local Search and Effectively Using It to Connect w ith Customers DESCRIPTION:Presented by Vanessa Fox (Nine By Blue). Now that search eng ines know where surfers are it's even more important to start thinking l ocally. Search Engine expert Vanessa Fox will talk through the latest tr ends in getting local customers to your site. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T154500 DTSTART;TZID=US/Pacific:20100330T143500 DTSTAMP:20100407T220925 LOCATION:Ballroom III URL: UID: SUMMARY:Open Geostack DESCRIPTION:Presented by Paul Ramsey (OpenGeo), Steven Citron-Pousty (IC F). You have seen all those cool mapping applications, both on the deskt op and on the web, and now you want to make some of your own. This work shop will give you all the tools you need to build a complete GIS/Web ma pping stack using a selection of free and open source tools. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T154500 DTSTART;TZID=US/Pacific:20100330T143500 DTSTAMP:20100406T190241 LOCATION:Ballroom IV URL: UID: SUMMARY:Spatial Workshop DESCRIPTION:Presented by Peter Skomoroch (LinkedIn), Kevin Weil (Twitter , Inc.), Sean Gorman (FortiusOne). This workshop will focus on uncoveri ng patterns and generating actionable insights from large datasets using spatial . We will explore combining open government data with other location based information sources like Twitter. Participants wi ll be guided through examples that use Hadoop and Amazon EC2 for scalabl e processing of location data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T154500 DTSTART;TZID=US/Pacific:20100330T143500 DTSTAMP:20100401T234248 LOCATION:Ballroom V URL: UID: SUMMARY:Maps from Scratch I: Building DESCRIPTION:Presented by Michal Migurski (Stamen Design), Shawn Allen (S tamen Design). This workshop will be an in-depth look at development and deployment of interactive digital cartography. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T170500 DTSTART;TZID=US/Pacific:20100330T155500 DTSTAMP:20100407T220936 LOCATION:Ballroom III URL: UID: SUMMARY:Adding a Third Dimension to the Geoweb DESCRIPTION:Presented by Aidan Chopra (Google). As the Geoweb marches ev er onward, 3D geospatial information is becoming critical to the way pla ces are understood online. Two factors are contributing to the uptick: t he tools are getting easier and the demand for immersive visualization i s going mainstream. Bring your laptop for a hands-on introduction to Goo gle's geomodeling toolset, and learn to generate 3D data yourself. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T170500 DTSTART;TZID=US/Pacific:20100330T155500 DTSTAMP:20100407T130053 LOCATION:Ballroom IV URL: UID: SUMMARY:Cross-Platform Mobile Development with PhoneGap DESCRIPTION:Presented by Jonathan Stark (Jonathan Stark Consulting), Bri an LeRoux (Nitobi Inc.). Winner of the LaunchPad competition at Web 2.0 Expo in San Francisco, PhoneGap is an open source initiative for bringin g native device capabilities to mobile browsers. In this session, you’l l learn how to use PhoneGap to easily build apps for iPhone, Android, Pr e and Blackberry. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T170500 DTSTART;TZID=US/Pacific:20100330T155500 DTSTAMP:20100401T234253 LOCATION:Ballroom V URL: UID: SUMMARY:Maps from Scratch II: Designing DESCRIPTION:Presented by Michal Migurski (Stamen Design), Shawn Allen (S tamen Design). This workshop will be an in-depth look at design of inter active digital cartography. This will teach you how to style the tiles a nd data you just deployed. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T200000 DTSTART;TZID=US/Pacific:20100330T190000 DTSTAMP:20100406T185358 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Ignite Where - Part 1 DESCRIPTION:If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T203000 DTSTART;TZID=US/Pacific:20100330T193000 DTSTAMP:20100319T035421 LOCATION:Willow Glen I URL: UID: SUMMARY:OpenAerialMap Reboot DESCRIPTION:OpenAerialMap is a project to collect and distribute freely available imagery. We have recently formed a steering committee, and sta rted work on the next phase of work. Join us to plot and plan future cou rses. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T203000 DTSTART;TZID=US/Pacific:20100330T200000 DTSTAMP:20100406T185406 LOCATION:Ballroom III - VI URL: UID: SUMMARY:NAVTEQ 2010 North American LBS Challenge Awards Ceremony DESCRIPTION:The NAVTEQ Global LBS Challenge Awards Ceremony will be held during Ignite. Be among the first to hear as NAVTEQ announces the winne rs for the North America region. Participants will be competing for a gl obal prize pool of $10 million and growing by showcasing precommercial l ocation-enabled apps using NAVTEQ map data & products. www.lbschallenge .com March 30 8:00pm-8:30pm END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T210000 DTSTART;TZID=US/Pacific:20100330T203000 DTSTAMP:20100406T185409 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Ignite Where - Part 2 DESCRIPTION:If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we try our first Ignite event at Where 2.0. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100330T223000 DTSTART;TZID=US/Pacific:20100330T203000 DTSTAMP:20091216T002751 LOCATION:Evening BoFs URL: UID: SUMMARY:Birds of a Feather Sessions (BoFs) DESCRIPTION:Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversatio ns that you and other participants plan. Visit the BoF page for more det ails and to sign up to lead a BoF of your own. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T092000 DTSTART;TZID=US/Pacific:20100331T090000 DTSTAMP:20100407T221019 LOCATION:Ballroom III - VI URL: UID: SUMMARY:The Map as an Information Ecology DESCRIPTION:Presented by Blaise Agüera y Arcas (Microsoft). When mapping first arrived on the web, it was all about driving directions. In the e ra of the mashup, we saw map tiles being used as canvas for a variety of websites devoted to data visualization and interaction. At Bing, we've been evolving to meet and accelerate the trajectory of these shifts, in the process enabling a broad sweep of new applications written by anyone , using data from anywhere. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T094000 DTSTART;TZID=US/Pacific:20100331T092000 DTSTAMP:20100407T221023 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Chris Vein & Tim O'Reilly: City Data DESCRIPTION:Presented by Chris Vein (City and County of San Francisco), Tim O'Reilly (O'Reilly Media, Inc.). San Francisco has led the way in re leasing public data sets and working with citizens to generate more. Und er CIO Chris Vein the city launched DataSF. Working with Stamen Design, SF has also started collecting data from its citizens via programs like Cycle Tracks. Chris and Tim will discuss how cities and application deve lopers will benefit from open data and the future of programs like these . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T095500 DTSTART;TZID=US/Pacific:20100331T094000 DTSTAMP:20100407T221042 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Parrot AR.Drone: Wireless, Video and Gaming Converge to Deliver an Augmented Reality Gaming Experience DESCRIPTION:Presented by Martin Lefebure (Parrot). Gaming has moved quic kly from off the couch to entirely new settings in recent years. Consume rs are no longer are confined to where they can play and have a whole ne w world of possibilities when they can use real-world surroundings in a video game. Martin Lefebure will provide an overview of the development of the product, the technology and the possibilities for developers in t his space. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T100000 DTSTART;TZID=US/Pacific:20100331T095500 DTSTAMP:20100407T221117 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Veriplace Location Aggregation Platform DESCRIPTION:Presented by Tasso Roumeliotis (Wavemarket). Mr. Roumeliotis presents Veriplace, the leading cloud Location Aggregation Platform, wh ich, by offering remote access to 100's of millions of smart phones and feature phones across Tier 1 carriers, enables an ecosystem of network-b ased location-enhanced services. SMS, IVR, web, and WAP, services-even F acebook widgets, can be location enabled with this cloud web service, th e next generation of LBS. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T101500 DTSTART;TZID=US/Pacific:20100331T100000 DTSTAMP:20100407T221056 LOCATION:Ballroom III - VI URL: UID: SUMMARY:The New Meaning of Mapping DESCRIPTION:Presented by Michael Jones (Google). Online maps, location-b ased services, local advertising, GPS technology, web mashups, personal navigation devices, and mobile telephones have extended the meaning of t he word 'map' in new and important ways. Further changes now underway pr omise to eclipse even today's maps in impact. Michael will offer Google' s view on both the surprises and opportunities that await us all. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T112500 DTSTART;TZID=US/Pacific:20100331T110000 DTSTAMP:20100407T221126 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Location and Points of Control DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.), Michael Ar rington (TechCrunch). The mobile and location industry is being flooded with new players and technologies. Mike and Tim will debate who should w in and why they will. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T114000 DTSTART;TZID=US/Pacific:20100331T112500 DTSTAMP:20100407T221132 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Geostreams DESCRIPTION:Presented by Othman Laraki (Twitter). Twitter recently added location to its platform. Now users can update their locations with the ir tweets creating a new class of geodata for Twitter API developers. Ot hman will discuss the geo aspects of the platform. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T115500 DTSTART;TZID=US/Pacific:20100331T114000 DTSTAMP:20100407T221145 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Ovi by Nokia Bringing Social and Local Together DESCRIPTION:Presented by Michael Halbherr (Nokia). In this session, Mich ael Halbherr, Vice President, Social Location at Nokia, will discuss bri dging the virtual and real world into a seamless and user-centric matrix of people, places, and live services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T121000 DTSTART;TZID=US/Pacific:20100331T115500 DTSTAMP:20100411T200448 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Adventures in Mobile Social 2.0: Twelve Months of foursquare DESCRIPTION:Presented by Dennis Crowley (foursquare). Location-based ser vices mashed-up with social networks are nothing new - we've been checki ng-in and finding our friends across a variety of services since 2005. What is new is what users expect to get in return. This talk will revi ew some of the things we've learned through a year's worth of foursquare .com and our efforts to turn life into a game. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T123000 DTSTART;TZID=US/Pacific:20100331T121000 DTSTAMP:20100407T143024 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Launch Pad DESCRIPTION:One of the strengths of Where 2.0 is the startups—a new comp any that bursts onto the scene with an innovative and promising new tech nology or business model. Chosen Companies will have the opportunity to launch their new product onstage at Where 2.0, where entrepreneurs will debut their companies or launch new products. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T141500 DTSTART;TZID=US/Pacific:20100331T140000 DTSTAMP:20100407T221224 LOCATION:Ballroom III URL: UID: SUMMARY:Is 3D Really Worth It? DESCRIPTION:Presented by Mok Oh (EveryScape Inc.). We discuss the past, present, and the future of 3D technologies -- e.g. Photosynth, Google Ea rth, panoramic imagery, photogrammetry -- specifically for the Where 2.0 audience. In this context, we ask the question: Is 3D really worth th e pain? The goal of this talk is to provide an analysis of where 3D was , is, and will be headed specifically for the Where 2.0 audience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T141500 DTSTART;TZID=US/Pacific:20100331T140000 DTSTAMP:20100406T180139 LOCATION:Ballroom IV URL: UID: SUMMARY:Native Apps vs. Mobile Web vs. Hybrid Apps: Mobile Development C hoices DESCRIPTION:Presented by Jason Grigsby (Cloud Four). Awesome. You've got your location-aware iPhone app development plans ready to go. You're re ady to start building your killer app when someone asks, "Hey, will it w ork on Droid?" Maybe you should look at web technology, but there are di sadvantages there as well? What makes the most sense depends on what you are trying to accomplish and what device characteristics you need. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T143500 DTSTART;TZID=US/Pacific:20100331T140000 DTSTAMP:20100407T221243 LOCATION:Ballroom V URL: UID: SUMMARY:The Big Picture, from the Big Players DESCRIPTION:Presented by Danny Sullivan (Search Engine Land), Blaise Agü era y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc. ) , Dylan Swift (Yelp). Where’s local search heading? In this session, rep resentatives from the major search engines discuss the state of where we are and where things are going in the future. Session presented by SMX: Search Marketing Expo. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T143000 DTSTART;TZID=US/Pacific:20100331T141500 DTSTAMP:20100316T220842 LOCATION:Ballroom III URL: UID: SUMMARY:Location Isn’t Everything: Embedding Meaning in Your Geodata DESCRIPTION:Presented by Jesper Andersen (Trulia). As a real estate sear ch engine, Trulia encounters a great deal of geo-coded and locale specif ic data, not just about the properties themselves but also conditions an d contexts guiding a home purchasing decision. We’ll discuss Trulia’s a pproach to Geodata and how we use it to derive economic meaning, and ult imately, value for users from this data that isn’t available from tradit ional sources. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T143000 DTSTART;TZID=US/Pacific:20100331T141500 DTSTAMP:20100406T180206 LOCATION:Ballroom IV URL: UID: SUMMARY:Learning Networks of People and Places from Location and Communi cation Data DESCRIPTION:Presented by Tony Jebara (Columbia University & Sense Networ ks). Networks and graphs have become essential for understanding the onl ine world with applications ranging from the Web to FaceBook. Tony will discuss building such networks in the offline real world by using mobile location and communication data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T144500 DTSTART;TZID=US/Pacific:20100331T143000 DTSTAMP:20100407T143116 LOCATION:Ballroom III URL: UID: SUMMARY:Ubiquitous Location, The New Frontier and Hyperlocal Nirvana DESCRIPTION:Presented by Gary Gale (Nokia). The Head is all mined out; established players jealously guard their business relationships and loo k forward to the next contract renewal. Everyone looks at the Long Tail as the new frontier. This talk looks at the business, social, and techn ological hurdles that are now being addressed or that still need to be o vercome in order to reach the long-promised hyperlocal nirvana. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T144500 DTSTART;TZID=US/Pacific:20100331T143000 DTSTAMP:20100406T180222 LOCATION:Ballroom IV URL: UID: SUMMARY:Mobilizing Ushahidi-Haiti DESCRIPTION:Presented by Patrick Meier (Ushahidi). Secretary of State Cl inton noted the unprecedented role of mobile technology in the disaster response when she highlighted how interactive maps and text messages wer e used to save lives in Haiti. This presentation will describe how Ushah idi's interactive Crisis Map of Haiti was combined with crowdsourcing an d text messaging to enable two-way communication with disaster affected communities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T144500 DTSTART;TZID=US/Pacific:20100331T143500 DTSTAMP:20100406T185517 LOCATION:Ballroom V URL: UID: SUMMARY:Veriplace: Enabling and Managing Access to Mobile Location DESCRIPTION:Presented by Scott Hotes (WaveMarket, Inc.). Location is rap idly becoming ubiquitous. Making that happen means accessing location f rom carriers, mobile devices and consumer services, and doing it in a ge neralized, secure way that scales. We describe how this location ecosys tem is developing, and the opportunities it provides for innovative appl ication developers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T151000 DTSTART;TZID=US/Pacific:20100331T145000 DTSTAMP:20100407T221331 LOCATION:Ballroom III URL: UID: SUMMARY:The World in 3D: Seamless 3D Models from Aerial and Street View Images DESCRIPTION:Presented by Mattias Astrom (C3 Technologies). Online users interact with an increasing amount of images from different sources. Ima gine if you would combine these representations into an integrated photo realistic 3D world. We present new immersive fly-to-walk 3D user experi ences and state of the art automatic 3D generation based on a combinatio n of different image sources. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T150500 DTSTART;TZID=US/Pacific:20100331T145000 DTSTAMP:20100407T143245 LOCATION:Ballroom IV URL: UID: SUMMARY:World 2.0: A Massively Multiplayer Augmented Reality Experience DESCRIPTION:Presented by Mark Wallace (Second Life / Linden Lab). To get to the next iteration of our worlds - whether World 2.0 or Virtual Worl d 2.0 - both Augmented Reality and online environments like Second Life face similar challenges: how to track, mark up, and create metadata laye rs that help make the world around us more useful and more fun. Here's m y challenge to AR developers: Create meaning in the world by making it m ore like a video game. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T151000 DTSTART;TZID=US/Pacific:20100331T145000 DTSTAMP:20100316T215532 LOCATION:Ballroom V URL: UID: SUMMARY:Understanding the Search Implications of a Global Marketplace DESCRIPTION:Presented by Vanessa Fox (Nine By Blue). How do search engin es sort out what content to show for searchers in each country? How can you make sure you're effectively leveraging your global presence in sear ch? Learn about how search engines operate globally, how searchers are d ifferent across the world, and how to ensure you're architecting your si te and marketing it in a way that ensure you can connect with an interna tional audience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T153500 DTSTART;TZID=US/Pacific:20100331T150500 DTSTAMP:20100407T143313 LOCATION:Ballroom IV URL: UID: SUMMARY:Truly Open Augmented Reality DESCRIPTION:Presented by Mike Liebhold (Institute for the Future), Shail esh Nalawadi (Google), Carl Reed (OGC), Damon Hernandez (Web3D), Sophia Parafina (Ugotrade). Convene and lead a panel on requirements and speci fications for an open software stack for augmented reality, based on the assumption that AR is both a discrete medium, and it is the intersectio n of many media, including web, CAD, mapping, games, virtual worlds... END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T152500 DTSTART;TZID=US/Pacific:20100331T151000 DTSTAMP:20100416T005829 LOCATION:Ballroom III URL: UID: SUMMARY:Why Wall Street Is Learning to Love Interactive Mapping DESCRIPTION:Presented by Andre Parris (Bloomberg, LP). Wall Street is t he “Land of the Spreadsheet.” But what if Excel was challenged by the f astest interactive mapping platform on the planet as the analysis tool o f choice? And what if the provider of that platform also happened to be a financial services company more legendary for its fixed income analyt ics? See what happens when Finance and Bing Maps with Silverlight colli de. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T152500 DTSTART;TZID=US/Pacific:20100331T151000 DTSTAMP:20100219T222421 LOCATION:Ballroom V URL: UID: SUMMARY:The Smart Electrical Transmission System DESCRIPTION:Presented by Patrick Moore (Integral GIS, Inc.). The Smart G rid would enable the delivery of the right information about energy, at the right time, to the right people. PJM Interconnection is currently em ploying geospatial technologies to choreograph system components and the expansion of the grid, identifying areas of congestion and computing th e Location Marginal Pricing, as well as the planning and integration of renewable energy projects. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T153500 DTSTART;TZID=US/Pacific:20100331T152500 DTSTAMP:20100316T213848 LOCATION:Ballroom III URL: UID: SUMMARY:GeoREST Provides Open, Searchable Access to Government Geodata DESCRIPTION:Presented by Haris Kurtagic (SL-King), Geoff Zeiss (Autodesk , Inc.). We present an open source project ( whose objec tive is web-searchable open government geodata and show how governments can easily publish their geospatial data in a web-searchable format such as HTML, JSON, and KML. GeoREST is also an open API that allows develop ers to embed open geodata access in their applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T153500 DTSTART;TZID=US/Pacific:20100331T152500 DTSTAMP:20100316T213309 LOCATION:Ballroom V URL: UID: SUMMARY:A Little Help from (Your) Friends: Searching for Subjective Rele vance DESCRIPTION:Presented by Charles Hornberger (AT&T Interactive, Inc.). Mo re information coming soon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T163500 DTSTART;TZID=US/Pacific:20100331T162000 DTSTAMP:20100407T221417 LOCATION:Ballroom III URL: UID: SUMMARY:Clouds, Crowds, and Shrouds: How One Government Agency Seeks to Change the Way It Spatially Enables Its Information DESCRIPTION:Presented by Terrance Busch (Defense Intelligence Agency). A s a highly technically-aware government agency, the Defense Intelligence Agency has been developing enterprise-level geospatial tools for nearly twenty years. In this briefing, Terrance Busch will detail the experie nces and lessons they have learned as they improve and work towards a mo re efficient geospatial enterprise. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T165000 DTSTART;TZID=US/Pacific:20100331T162000 DTSTAMP:20100407T221454 LOCATION:Ballroom IV URL: UID: SUMMARY:Location Gadgets & Hardware DESCRIPTION:Presented by Ryan Block (gdgt), Paul Cousineau (Palm), Jides h Veeramachaneni (HTC), Scott Scheuber (Garmin International). Location awareness isn't only useful, it's becoming as crucial a feature in new d evices as internet connectivity. This panel will explore the role of loc ation in the vision and direction of key product creators, as well as th e challenges and opportunities that lie in the future of tomorrow's even smarter location-aware devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T163500 DTSTART;TZID=US/Pacific:20100331T162000 DTSTAMP:20100316T220804 LOCATION:Ballroom V URL: UID: SUMMARY:Public Service 2.0: Working with the Government in the Age of Op en Data DESCRIPTION:Presented by Jennifer Pahlka (Code for America). Governments at all levels are reaching out for technical assistance, but they don't always know how to ask for it. Jen Palhka is ready to share some tips f or how to make sure you are speaking the same language. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T165000 DTSTART;TZID=US/Pacific:20100331T163500 DTSTAMP:20100407T221511 LOCATION:Ballroom III URL: UID: SUMMARY:Complexities in Bringing Home Environmental Awareness DESCRIPTION:Presented by Kim Balassiano (USEPA). The U.S. Environmental Protection Agency is on a mission to bring environmental awareness and i nformation to the public. Come learn about the MyEnvironment platform a nd see why serving up information about land, air, and water quality is such a complex thing. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T165000 DTSTART;TZID=US/Pacific:20100331T163500 DTSTAMP:20100329T224623 LOCATION:Ballroom V URL: UID: SUMMARY:Real-World Gaming: The Blending of the Real World + Digital Worl d DESCRIPTION:Presented by Keith Lee (Booyah). The advent of touchscreen m obile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array Location-Based games. It's opening up a bran d new sector: Real-World Gaming. This presentation will take a look at t he technologies and monetization strategies in the white-hot geo-locatio n real world social gaming space. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T170500 DTSTART;TZID=US/Pacific:20100331T165000 DTSTAMP:20100401T234313 LOCATION:Ballroom III URL: UID: SUMMARY:Design and Policy Challenges to Mapping in the Developing World DESCRIPTION:Presented by Beth Kolko (University of Washington). Crowd-so urced mapping holds promise for areas of the world where governments and businesses either can’t or won’t produce detailed maps of cities, count ries, and commerce. This talk will address the ecosystem of hardware and software, usage patterns, design constraints, and government policy iss ues that impact the ability and desire of users to contribute content th at can help fill in blank maps. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T170500 DTSTART;TZID=US/Pacific:20100331T165000 DTSTAMP:20100804T194756 LOCATION:Ballroom IV URL: UID: SUMMARY:Looking Into Google Goggles DESCRIPTION:Presented by Lior Ron (Google, Inc. ). Google Goggles is vis ual search for a mobile phone. Once you take a picture it is processed i n Google's datacenters and compared to other images in their index. The app takes advantage of your location, advances in computer vision and yo ur constant mobile connection. This talk will dive into how they made it happen and what the computer is actually "seeing". END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T170500 DTSTART;TZID=US/Pacific:20100331T165000 DTSTAMP:20100406T041659 LOCATION:Ballroom V URL: UID: SUMMARY:The Municipal Web: Open311 and a Network of Civic Services DESCRIPTION:Presented by Philip Ashlock (OpenPlans). Municipalities can be part of an interoperable network using web services to enhance public services and civic engagement. Open311 is one case study where collabor ation is leading to interoperability within the distributed model of loc al government. With this and the web as a reference, municipalities have an opportunity to offer site specific services using internationally co nsistent interfaces. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T172500 DTSTART;TZID=US/Pacific:20100331T171000 DTSTAMP:20100406T185618 LOCATION:Ballroom III URL: UID: SUMMARY:Yuppies, Cougars, and Tweeps - OH MY! Uses and Abuses of Large Geo-based Datasets to Create Awesome User Experiences DESCRIPTION:Presented by Elad Gil (Twitter), Othman Laraki (Twitter). On e category of requests we've been seeing is for the ability to perform c omplex reasoning over large datasets. For example, can you tell where th e cougars and Yuppies live based on census data? Traditional methods of storing and querying data don't scale here. We will discuss how to desi gn a system to make this possible. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T172500 DTSTART;TZID=US/Pacific:20100331T171000 DTSTAMP:20100407T143548 LOCATION:Ballroom IV URL: UID: SUMMARY:Camera/Vision for Geolocation & Geo-identification DESCRIPTION:Presented by John Zelek (University of Waterloo). A smart mo bile device (e.g., iphone) contains a camera, GPS, accelerometers that a ll can be used to define location including the camera. We exploit the camera to perform Visual SLAM (Simultaneous Localization & Mapping), ob ject recognition and the computation of depth. The camera performs tria ngulation on landmarks to obtain geo position which is useful when the G PS data is not available. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T172500 DTSTART;TZID=US/Pacific:20100331T171000 DTSTAMP:20100316T215525 LOCATION:Ballroom V URL: UID: SUMMARY:Less is More for Mobile DESCRIPTION:Presented by Eric Singley (Yelp). The evolution of the local mobile experience is accelerating at a rate that has many jonesing for the next big thing. Eric Singley, Yelp's product manager for mobile and consumer facing web products, jumps into some of the design and engineer ing challenges Yelp has tackled as mobile rapidly redefines what local s earch is all about. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T174000 DTSTART;TZID=US/Pacific:20100331T172500 DTSTAMP:20100401T234326 LOCATION:Ballroom III URL: UID: SUMMARY:Open Data Is Also About Accessibility: Hosting Government and NG O Data in Amazon’s Cloud DESCRIPTION:Presented by Tom MacWright (Development Seed). Opening up da ta isn't an assurance that it will be used - or even seen. The other pie ce of the open data puzzle is to make it accessible, in a technical sens e. This session will introduce ways to make data more technically access ible by hosting it in the cloud. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T174000 DTSTART;TZID=US/Pacific:20100331T172500 DTSTAMP:20100407T143607 LOCATION:Ballroom IV URL: UID: SUMMARY:Why Location-based Search Requires a New Paradigm for Drivers, o r It Is Possible to Find Destinations Without Crashing DESCRIPTION:Presented by Robert Acker (Aha Mobile, Inc.). Current Web an d mobile-based search paradigms can’t be safely used while driving a car . However, knowledge of the driver's location and heading, the underlyin g road grid, standard contexts, preset preferences, and his or her beha vioral patterns can all be used to translate content from Web publishers into a viable and safe driving search experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T180000 DTSTART;TZID=US/Pacific:20100331T172500 DTSTAMP:20100406T185623 LOCATION:Ballroom V URL: UID: SUMMARY:Dude, There's My Car: The Increasing Usefulness Of Location Data DESCRIPTION:Presented by MG Siegler (TechCrunch), Ryan Sarver (Twitter), Josh Williams (Gowalla), Dennis Crowley (foursquare), Sam Altman (Loopt ), Mark Hendrickson (Worldly Developments). As more services integrate l ocation elements, we're sending out a lot of geo-tagged data. But what d oes it say about us? More importantly, how can it help us in our daily l ives? How can local businesses use it? Is there a cost/benefit ratio to sharing all this data? We'll discuss these issues. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T180000 DTSTART;TZID=US/Pacific:20100331T174000 DTSTAMP:20100203T233836 LOCATION:Ballroom III URL: UID: SUMMARY:Map Kibera DESCRIPTION:Presented by Mikel Maron (OpenStreetMap). Map Kibera will pr oduce the first complete free and open map of Kibera. This November, mot ivated young local people will be trained to create maps using OpenStree tMap techniques. This includes surveying with GPS and digitization of sa tellite imagery and paper-based annotation with Walking Papers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T180000 DTSTART;TZID=US/Pacific:20100331T174000 DTSTAMP:20100407T143614 LOCATION:Ballroom IV URL: UID: SUMMARY:Where in the World Is Augmented Reality? DESCRIPTION:Presented by Bruno Uzzan (Total Immersion). Augmented realit y is among the most engaging ways ever developed to interact with the co nsumer – to make the consumer part of the brand, the story, the overarch ing message. In order for AR to truly touch consumers, it’s vital to de velop applications that make the most of what smartphones have to offer. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T190000 DTSTART;TZID=US/Pacific:20100331T180000 DTSTAMP:20100407T221635 LOCATION:Ballroom I-II - Exhibit Hall URL: UID: SUMMARY:Exhibit Hall Reception DESCRIPTION:Where 2.0’s Exhibit Hall will showcase state-of-the-art syst ems, apps, and services in the location space. Mingle with fellow confer ence participants at the Exhibit Hall and see from exhibitors and sponso rs what location-aware technologies have to offer. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T203000 DTSTART;TZID=US/Pacific:20100331T190000 DTSTAMP:20100406T185632 LOCATION:Willow Glen Rooms URL: UID: SUMMARY:Where Fair DESCRIPTION:Where Fair projects will be selected from research, academia , and yet-to-be-discovered entrepreneurs. The Where Fair complements the Conference’s Exhibit Hall that showcases state-of-the-art systems, apps , and services in the location space. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T203000 DTSTART;TZID=US/Pacific:20100331T193000 DTSTAMP:20100326T124258 LOCATION:Blossom Hill I URL: UID: SUMMARY:Twitter: Untangling the 'What' To Better Define the 'Where' DESCRIPTION:Twitter is filled with bursts of quick information, connecte d to locations and loosely to other tweets. Many tweets are also linked to places, photos, videos, itineraries, and other rich information but i s hidden via a shortened link like foursquare, gowalla, loopt, owly and others. This session is intended to be an open discussion about an appro ach to unlocking data trapped inside Twitter. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T203000 DTSTART;TZID=US/Pacific:20100331T193000 DTSTAMP:20100128T233008 LOCATION:Blossom Hill II URL: UID: SUMMARY:Who Will Pay For Your Check-in? (LBS Monetization: LBA, Location -aware Marketing, Etc.) DESCRIPTION:Location-aware social is the year's trend. Their abundance o f behavioral data though are rarely used to LBS's own or advertiser's pr ofit. Everyone who wants to share experience on monetizing (mobile) LBS are welcome! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T203000 DTSTART;TZID=US/Pacific:20100331T193000 DTSTAMP:20100316T155227 LOCATION:Blossom Hill III URL: UID: SUMMARY:User Experience and the Idea of "Where" DESCRIPTION:Privacy? Publicity? Orientation? What is the "where" experie nce for end users? Please join this BoF to discuss the User Experience o f Geo-locative media. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T223000 DTSTART;TZID=US/Pacific:20100331T193000 DTSTAMP:20091216T001521 LOCATION:Evening BoFs URL: UID: SUMMARY:Birds of a Feather Sessions (BoFs) DESCRIPTION:Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversatio ns that you and other participants plan. Visit the BoF page for more det ails and to sign up to lead a BoF of your own. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T213000 DTSTART;TZID=US/Pacific:20100331T203000 DTSTAMP:20100325T235458 LOCATION:Blossom Hill I URL: UID: SUMMARY:Creating Clarity From Crowd Sourced Chaos DESCRIPTION:The data schema in crowd sourced geospatial data, like that in OpenStreetMap, has many interesting characteristics. By allowing for the infinite richness of local experience, the schema tends towards chao s. Can this chaos be tamed for controlled applications? At what cost or gain? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100331T213000 DTSTART;TZID=US/Pacific:20100331T203000 DTSTAMP:20100326T184400 LOCATION:Blossom Hill II URL: UID: SUMMARY:Apps For Open Transportation DESCRIPTION:This is the BoF for people building apps with open transport ation data who want to compare notes and get globally organised. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T091500 DTSTART;TZID=US/Pacific:20100401T090000 DTSTAMP:20100407T221707 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Locative Gaming: The First Ten Years DESCRIPTION:Presented by Kati London (Area/Code). It’s been ten years si nce the first geo-cache was placed. Since then, locative games have cont inued to change how we play, where we go, and what we think when we get there. As locative games mature and evolve, they are creating increasing ly complex and engaging imaginary spaces in the real world. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T093000 DTSTART;TZID=US/Pacific:20100401T091500 DTSTAMP:20100408T050942 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Seconds to Anywhere DESCRIPTION:Presented by Walter Scott (DigitalGlobe). In today’s always- on environment, speed and accuracy of information are more critical than ever before. DigitalGlobe’s founder and CTO, Dr. Walter Scott, will dem onstrate how the current state-of-the-art in satellite imagery technolog y are filling that need, and changing the way we live and work by helpin g people create meaning out of what has proven to be so much more than m ere pixels. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T094500 DTSTART;TZID=US/Pacific:20100401T093000 DTSTAMP:20100407T221718 LOCATION:Ballroom III - VI URL: UID: SUMMARY:The Digital National Map of the United States of America DESCRIPTION:Presented by Mark L. DeMulder (United States Geological Surv ey). The National Map, one of the cornerstones of the United States Geol ogical Survey’s National Geospatial Program, is a collaborative effort between the U.S. Geological Survey and other federal, state, and local p artners to improve and deliver geospatial information for the nation. Th is presentation will describe its current status and provide an overview of the National Map products and services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T100000 DTSTART;TZID=US/Pacific:20100401T094500 DTSTAMP:20100407T221729 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Growth of Location DESCRIPTION:Presented by Ted Morgan (Skyhook Wireless). As the first gen eration of location-based apps are maturing, we are witnessing new uses of location from new categories of apps. Music, book, and news apps are beginning to include location features to bring social networks into th eir user experience and to increase the lifetime of their users. We wil l review some of these examples and discuss what this growth means. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T101500 DTSTART;TZID=US/Pacific:20100401T100000 DTSTAMP:20100407T221736 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Moving People with Pixels DESCRIPTION:Presented by Josh Williams (Gowalla). Visions of virtual goo ds, digital collectibles and pixelated tchotchkes are inspiring people t o check in with their phone, sharing not only their location, but also t heir souvenirs, with friends. This discussion will explore the incentive s, social bragging rights, collectibility and other gamelike rewards tha t are motivating the masses to go out and discover the world around them . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T163000 DTSTART;TZID=US/Pacific:20100401T101500 DTSTAMP:20100316T190513 LOCATION:Exhibit Hall URL: UID: SUMMARY:Career Zone DESCRIPTION:Join participating sponsors, exhibitors, and Nelson Staffing agency as they present open positions from their respective companies. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T112000 DTSTART;TZID=US/Pacific:20100401T110000 DTSTAMP:20100407T143712 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Community First: Yelp's Unconventional Approach to Local Informa tion DESCRIPTION:Presented by Jeremy Stoppelman (Yelp). Content is at the cor e of any location-based service. But the challenge is capturing the data , much of which is either unstructured or doesn't exist online-yet. For the past 5 years Yelp has been growing its base of reviews to a massive repository of more than 8M reviews about local businesses. Its recent mo bile app launches suggest that the company is in the sweet spot for LBS on mobile devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T114000 DTSTART;TZID=US/Pacific:20100401T112000 DTSTAMP:20100407T221752 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Spatial Analysis and the Geoweb DESCRIPTION:Presented by Jack Dangermond (Esri). GIS helps businesses an d organizations leverage authoritative data and easily deliver it to dec ision makers in ways that are intuitive and fit into their existing deci sion making processes. GIS is used for asset/data management, planning a nd analysis, business operations, and situational awareness. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T120000 DTSTART;TZID=US/Pacific:20100401T114000 DTSTAMP:20100407T221805 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Telling Traces DESCRIPTION:Presented by Deborah Estrin (Computer Science Department, UC LA). Mobile smartphones can be easily programmed to automatically record GPS coordinates and accelerometer readings, creating geocoded, time-sta mped, activity logs of our every day lives. In this talk Deborah will d escribe promising applications and suggest that it’s time to consider th e technical and legal structures needed for individuals to retain contro l over their telling traces. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T120500 DTSTART;TZID=US/Pacific:20100401T120000 DTSTAMP:20100407T143747 LOCATION:Ballroom III - VI URL: UID: SUMMARY:What are the Smart Paths for Getting Your LBS App to Market? DESCRIPTION:Presented by Marc Naddell (NAVTEQ). App stores have changed the way developers get to market. Now the challenge becomes how does one get discovered and make money? Solutions that can effectively employ pr emium Location content, Traffic, and Location-Based Advertising have an advantage over the thousands that don’t. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T121500 DTSTART;TZID=US/Pacific:20100401T120500 DTSTAMP:20100407T143758 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Bridging the Desktop and Mobile Web Divide Through the Social Gr aph DESCRIPTION:Presented by Dave Fetterman (Facebook). Until recently there was a delta between the Web experience and content available to users b ased how they accessed the Web, from their desktop or a mobile device. n combination with the explosion of innovative mobile devices and operati ng systems, the social graph provides a platform that meets this need an d delivers new ways for individuals to stay connected to their network. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T123000 DTSTART;TZID=US/Pacific:20100401T121500 DTSTAMP:20100407T143807 LOCATION:Ballroom III - VI URL: UID: SUMMARY:Haiti: CrisisMapping the Earthquake DESCRIPTION:Presented by Jeffrey Johnson (Open Solutions Group), John Cr owley (Harvard Humanitarian Initiative and STAR-TIDES), Schuyler Erle (S impleGeo). After the earthquake in Haiti, a community of crisis mappers started to prove what can be done when gifted minds channel their energi es into a collective effort. This session will highlight the efforts of many individuals and will testify to the lessons derived from their effo rts. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T143500 DTSTART;TZID=US/Pacific:20100401T140000 DTSTAMP:20100407T221831 LOCATION:Ballroom III URL: UID: SUMMARY:Base Map 2.0 DESCRIPTION:Presented by Ian White (Urban Mapping, Inc), Steve Coast (Op enStreetMap), Timothy Trainor (U.S. Census Bureau), Peter ter Haar (Ordn ance Survey), Di-Ann Eisnor (Platial). Over the past 20 years, a highly accurate and attribute-laden base map has been developed at enormous cos t. While commercial map providers offer the gold standard, the game is changing-'good enough' is beginning to enter the equation. Come join us at this sure to be highly engaging panel that will dive into uncharted t erritory to find the answers and surface the controversy. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T142000 DTSTART;TZID=US/Pacific:20100401T140000 DTSTAMP:20100407T143818 LOCATION:Ballroom IV URL: UID: SUMMARY:Rolling Your Own Real-Time Geospatial Tracking DESCRIPTION:Presented by Kevin Hoyt (Adobe Systems, Inc.). With a dash o f electronics hardware know-how and some web development skills you can begin building your own custom real-time tracking solution. In this sess ion you will be presented with one possible approach using technologies such as the Arduino prototyping platform and the Adobe Flash Collaborati on Service. Ideas for other custom solutions will also be presented. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T143500 DTSTART;TZID=US/Pacific:20100401T140000 DTSTAMP:20100402T030346 LOCATION:Ballroom V URL: UID: SUMMARY:Monetizing Location and LBS: How Do We Get There from Here? DESCRIPTION:Presented by Greg Sterling (Sterling Market Intelligence), D on Weigel (deCarta), Blair Swedeen (1020 Placecast), Bardia Dejban (City, Surojit Chatterjee (Google), Dan Gilmartin (WHERE). With Go ogle and Apple buying major mobile ad networks just in the last couple o f months, mobile advertising is finally on everyone's radar. Panelists will discuss the range of technical, data, and business-related hurdles that remain, as well as whether and how they might be overcome. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T143500 DTSTART;TZID=US/Pacific:20100401T142000 DTSTAMP:20100407T143832 LOCATION:Ballroom IV URL: UID: SUMMARY:Do We Need Better Maps for Mobile Devices? DESCRIPTION:Presented by Danny Moon (UpNext), Raj Advani (UpNext). Curre ntly, most mobile applications utilize web optimized tile-based mapping systems. But it there a better solution that takes into account the uniq ue issues facing mobile devices such as loss of connectivity, screen siz e and touch interfaces. This session will examine new mapping platforms that are optimized for mobile devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T144500 DTSTART;TZID=US/Pacific:20100401T143500 DTSTAMP:20100401T164224 LOCATION:Ballroom III URL: UID: SUMMARY:Social Wiki Atlas DESCRIPTION:Presented by Ward Cunningham (ZoomAtlas). Join Ward Cunningh am, inventor of the wiki and chairman of the ZoomAtlas Technical Advisor y Board, as he discusses how the wiki is shaping geo-social networking W eb site ZoomAtlas, a photo-realistic geo-social wiki-mapping site that c ombines the technology of interactive maps with social networking to con nect its users with people and places from their past and present. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T144500 DTSTART;TZID=US/Pacific:20100401T143500 DTSTAMP:20100407T143841 LOCATION:Ballroom IV URL: UID: SUMMARY:From Zero to App: Leveraging the Cloud to Build Apps Faster DESCRIPTION:Presented by Matt Galligan (SimpleGeo). Cloud services have emerged as the quickest and easiest way to include lots of groundbreakin g new features to apps. From location to social to data-swapping, learn about the exciting things going on in cloud infrastructure that can imp rove your app. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T144500 DTSTART;TZID=US/Pacific:20100401T143500 DTSTAMP:20100328T033317 LOCATION:Ballroom V URL: UID: SUMMARY:Bringing Geo Home To Roost DESCRIPTION:Presented by Stephen Hood (BlockChalk). Geolocal services ar e finally making inroads among users thanks to social motivators like th e "checkin". But what lies ahead? What will it take to grow beyond the early adopters and truly reach the masses? Stephen Hood, co-founder of BlockChalk, will explore some directions in which geo might evolve to b ecome more relevant and attractive to mainstream users. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T150500 DTSTART;TZID=US/Pacific:20100401T145000 DTSTAMP:20100406T185829 LOCATION:Ballroom III URL: UID: SUMMARY:Shedding Light on Climate Change DESCRIPTION:Presented by Raj Singh (Open Geospatial Consortium). A call to action on collaborative climate research. OGC member organizations ar e working to advance data sharing, and eventually collaborative, distrib uted modeling (cloud computing, anyone?) in the area of climate research . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T150500 DTSTART;TZID=US/Pacific:20100401T145000 DTSTAMP:20100407T221903 LOCATION:Ballroom IV URL: UID: SUMMARY:To boldly go where no man has gone before: Exploring Geo in iPho ne & Android DESCRIPTION:Presented by Bess Ho (BayAreaParty). One-Girl-Shop UI Archit ect & Developer is going to explain how GEO works in both iPhone & Andro id via her eyes in building her iPhone Apps based on Star Trek theme "So und Tricorder" & Doctor Tricorder". END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T150500 DTSTART;TZID=US/Pacific:20100401T145000 DTSTAMP:20100203T231906 LOCATION:Ballroom V URL: UID: SUMMARY:Real Estate Search To Go DESCRIPTION:Presented by Rob Cross (Trulia). Searching for a home has ev olved from the newspaper to the laptop to your mobile device. Looking fo r open houses while out for a walk is a 100 year old tradition and now t hat process is easier than ever thanks to location based mobile devices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T152000 DTSTART;TZID=US/Pacific:20100401T150500 DTSTAMP:20100510T233711 LOCATION:Ballroom III URL: UID: SUMMARY:Community-based Grassroots Mapping with Balloons and Kites in Li ma, Peru DESCRIPTION:Presented by Jeffrey Warren (Grassroots Mapping). Grassroots Mapping ( is a series of participatory mapping pr ojects involving communities in cartographic dispute. In this talk, Jeff rey will review the January projects in Lima, Peru and discuss the ongoi ng work of activist and community-based grassroots mappers around the wo rld. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T153500 DTSTART;TZID=US/Pacific:20100401T150500 DTSTAMP:20100407T221934 LOCATION:Ballroom IV URL: UID: SUMMARY:The Next Wave of AR: Exploring Social Augmented Experiences DESCRIPTION:Presented by Tish Shute (Ugotrade), Jeremy Hight (Mission Co llege, CA), Joe Lamantia (Blend Consulting), Sophia Parafina (Ugotrade), anselm hook (Meedan). This panel will discuss shared augmented realitie s, considering some of the essential possibilities and challenges inhere nt in this new class of social augmented experiences. The format is pre sentation and discussion of a small set of scenarios (defined in advance , with audience input) describing likely future forms of shared augmente d realities at differing scales of social engagement. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T151500 DTSTART;TZID=US/Pacific:20100401T150500 DTSTAMP:20100322T171029 LOCATION:Ballroom V URL: UID: SUMMARY:The State of Local News Online: 2010 ediiton DESCRIPTION:Presented by Amy Dalton (Topix). The latest research from th e Pew Internet & American Life Project reports news consumption is at an all time high - and is becoming more "portable, personalized and partic ipatory." Topix senior director of marketing Amy Dalton will provide an data-packed "state of the local state." END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T153500 DTSTART;TZID=US/Pacific:20100401T151500 DTSTAMP:20100401T234119 LOCATION:Ballroom V URL: UID: SUMMARY:VURB: A City Framework DESCRIPTION:Presented by Ben Cerveny (Stamen Design). VURB is a European framework for policy and design research concerning urban computational systems. The VURB foundation, based in Amsterdam, provides direction an d resources to a portfolio of projects investigating how our cultures mi ght come to use networked digital resources to change the way we underst and, build, and inhabit cities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T153500 DTSTART;TZID=US/Pacific:20100401T152000 DTSTAMP:20100406T181132 LOCATION:Ballroom III URL: UID: SUMMARY:Visualizing Spatio-temporal War Casualty Data in Google Earth DESCRIPTION:Presented by Sean Askay (Google, Inc.). Google Earth serves as a powerful platform for visualizing dense spatio-temporal datasets, a s demonstrated by published and forthcoming KML projects presented durin g this talk. In particular, Map the Fallen (published on Memorial Day 20 09) is a visualization of the 5500+ US and international soldiers that h ave died in Iraq and Afghanistan since 2001. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T163500 DTSTART;TZID=US/Pacific:20100401T162000 DTSTAMP:20100401T234407 LOCATION:Ballroom III URL: UID: SUMMARY:Mapping Historical Photographs for the Common Good DESCRIPTION:Presented by Jon Voss (LookBackMaps), Barbara Hui (UCLA/UCHR I). Old stuff can be sexy too! An overview of various efforts to geotag publicly available historical photos, organize them in a useful fashion , and keep them free and accessible to machines and humans. Includes de monstration of web and mobile applications bringing history to life on t he map. We consider noncommercial models to promote mapping within hist orical and cultural preservation. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T163500 DTSTART;TZID=US/Pacific:20100401T162000 DTSTAMP:20100407T143954 LOCATION:Ballroom IV URL: UID: SUMMARY:Why I Track My Location and You Should Too DESCRIPTION:Presented by John McKerrell (MapMe.At). John McKerrell has b een tracking his location for nearly three years. He's going to tell you about the reasons why he's been doing this, the methods he's been using and show you some of the places he's been to together with some of the facts he's been able to work out from his stored location data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T163500 DTSTART;TZID=US/Pacific:20100401T162000 DTSTAMP:20100421T141540 LOCATION:Ballroom V URL: UID: SUMMARY:Using Local Search and Geolocation Technology to Link Brands and Consumers DESCRIPTION:Presented by Scott Dunlap (NearbyNow, Inc.). New shopping ap ps combining mobile local search with smart phone geolocation technology are creating a powerful link between brands and shoppers. Using exampl es of retail-based iPhone apps developed with top-tier magazine publishe rs, this presentation will show how marketers can deliver “on the way” a ds and localized, time-based coupons to pre-qualified mobile shoppers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T165000 DTSTART;TZID=US/Pacific:20100401T163500 DTSTAMP:20100219T221646 LOCATION:Ballroom III URL: UID: SUMMARY:AfricaMap: Making the Past Useful DESCRIPTION:Presented by Ben Lewis (Harvard University). The colonial po wers have been mapping Africa and the rest of the world for hundreds of years, but this valuable public spatial material is not accessible. Mea nwhile our favorite Web 2.0 mapping tools lack historical depth. We will present the AfricaMap project as a start toward a solution and will des cribe a plan to enable map collections around the world to inexpensively publish spatially. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T170500 DTSTART;TZID=US/Pacific:20100401T163500 DTSTAMP:20100407T144004 LOCATION:Ballroom IV URL: UID: SUMMARY:GPS DOA? DESCRIPTION:Presented by Pete Tenereillo (, Trent Cross (Ca lifornia Highway Patrol), Marc Kleinmaier (Nokia), Michael Sheha (TeleCo mmunication Systems). The most controversial issue regarding mobile loca tion-based services is their use on mobile phones in cars. In this panel , Pete Tenereillo, CEO of Trapster will bring together officials and pro duct manufacturers to talk about some of the efforts, both on the legal side and the technology side, to make things safer and to debate what sh ould be done. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T165000 DTSTART;TZID=US/Pacific:20100401T163500 DTSTAMP:20100406T035352 LOCATION:Ballroom V URL: UID: SUMMARY:Backpacker Magazine: Geo on a Consumer Site DESCRIPTION:Presented by Kris Wagner (Backpacker, Bicycling, and Mountai n Bike magazines). See how Backpacker has effectively executed several W here 2.0 strategies when others are just talking about them, and at a ti me when media is at an epidemic downturn. Their answers to Where have he lped redefine their business, made it stronger, and more relevant to a m ore dynamic audience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20100401T170500 DTSTART;TZID=US/Pacific:20100401T165000 DTSTAMP:20100219T221653 LOCATION:Ballroom III URL: UID: SUMMARY:Crisis Mapping DESCRIPTION:Presented by Doug McCune (SpatialKey & Universal Mind). In t his session, attendees will learn how Dr. Clionadh Raleigh, a researcher with the International Peace Research Institute, and her Armed Conflict Location and Event Data Project team created a better understanding of conflicts in developing countries by analyzing the relationships between combatants, social groups, economies and natural phenomena using web-ba sed location-intelligence software. END:VEVENT END:VCALENDAR