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Truly Open Augmented Reality

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Mike Liebhold (Institute for the Future), Shailesh Nalawadi (Google), Carl Reed (OGC), Damon Hernandez (Web3D), Sophia Parafina (OpenGeo)
Location: Ballroom IV
1 Presentation File:
Truly Open Augmented Reality Presentation [PPTX]

The first proposal for an openARML (Open Augmented Reality Markup Language) suggests KML as the starting framework. Alternatively, some universities and AR startups are using X3D, while some in the OGC suggest CityML as the core semantic and rendering framework for Augmented Reality.

In this panel we’ll convene the proponents to discuss the tradeoffs including advocates for various parts of an Augmented Reality ecosystem:

Shailesh Nalawadi - Product Manager, Google Goggles

Carl Reed, Chief Technology Officer CTO, OGC Open Geospatial Consortium

Damon Hernandez, Web 3D, Global Outreach, Co-organizer Hacker Dojo ARdevcamp

Sophia Parafina, Director of Operations, OpenGeo, Co-organizer NY ARdevcamp

We will discuss the current future directions of their work based on the following straw man requirements for a universal, truly open AR Web:
  • support for both fundamental kinds of AR requiring semantic frameworks be harmonized: 1. Image Triggered and 2. Location Based.
  • support for many image trigger types, and many coordinate systems.
  • a description of what happens on the focal plane of the view, including user interface conventions, and rendering rules.
  • a description of the properties of a specific object or place, including data type, decoding and rendering requirements and resources
  • support for local media types produced by many applications domains including 2D Web, 3D web, web maps, GIS, CAD, 3D game and virtual worlds
  • support for local rendering rules and coordinate systems for specific places and objects e.g. html, CAD objects and spaces, video, rendered graphics game objects, etc.
  • harmonization and interoperable semantic framework with adjacent semantic domains within overlapping computing and media domains, e.g. web, CAD, mapping, games, virtual worlds, etc.
  • support for secure transactions and data exchange
  • support for sensors and sensor networks


Mike Liebhold

Institute for the Future

Mike Liebhold is currently a senior researcher for the Institute for the Future, IFTF, initially focusing on the implications and technologies of a geospatial web as a platform for pervasive and contextual computing. Most recently, Liebhold has been investigating the long-term futures of high-performance computing and broadband networks. Previously, Liebhold was a visiting researcher at Intel Labs, working on a pattern language for ubiquitious computing based on semantic web frameworks. In the 1980s and early 1990s, as a Senior Scientist at Apple’s Advanced Technology Labs, Liebhold lead broadband applications research and was responsible for many research partnerships with MIT, AT&T Bell Labs, Nynex, SBC, Cable Labs, and most of the Hollywood studios. He served as principal technology policy advisor for Apple Chairman John Sculley, and drafted principal recommendations on the Internet which were later incorporated directly in the Clinton-Gore Technology legislation. Liebhold served or lead many national task forces including as chair of the key industry task force on the National Information Infrastructure, and has testified twice before the U.S. congress as part of his leadership of a key FCC digital television advisory group.

Liebhold served for three years as chief technology officer for Times Mirror publishing, lauching dozens of very early .com web sites. Following Times Mirror, he worked for two years as a senior consulting architect at Netscape, and in the late 1990s, worked on startups building large scale international public IT services and IP networks for rural regions in the US, China, India, Europe, and Latin America.

Liebhold was a principal contributor to novel and effective software-based QoS technique, allowing network operators to dynamically change performance of individual subscribers’ IP services, and was a principal investigator for a National Science Foundation project to bring Internet2 broadband IP networks to seventy rural low income communities in the US.

Shailesh Nalawadi


Shailesh Nalawadi is a Product Manager for Computer Vision initiatives at Google. He is part of the team that developed Google Goggles. Prior to joining Google, he worked in a technical capacity in a variety of software start ups in the Bay Area.

Carl Reed


Dr. Carl Reed is currently the Chief Technology Officer and an Executive Director of the Open Geospatial Consortium, Inc. (OGC). The OGC provides a consensus forum to define and document standards that enable geospatial interoperability for the both geospatial community as well as for the integration of geospatial content and services in broader Information and Communications Technology infrastructure. In his role as CTO, Dr. Reed also participates in and collaborates with other standards organizations, including OASIS, NENA, ISO, and the IETF, to insure harmonization of geospatial standards across information communities. In a more recent collaboration, Dr. Reed was one of the originators of the GeoRSS specification.

Prior to the OGC, Reed was the vice president of geospatial marketing at Intergraph. This was after a long tenure at GIS software company Genasys II, where he served as chief technology officer for Genasys II worldwide. From 1989 to 1996, Dr. Reed was president of the Genasys Americas operation. Before his tenure at Genasys, Dr. Reed worked at Autometric for six years as GIS division manager, developing a variety of systems for the civilian and military branches of the U.S. federal government. Dr. Reed has designed and implemented two major GIS packages, MOSS and GenaMap. Reed as published over one hundred professional papers and articles and has also contributed to a number of books on geospatial technology and standards.

Dr. Reed received his PhD in Geography, specializing in GIS technology, from the State University of New York at Buffalo in 1980.

Damon Hernandez


Damon Hernandez works in many areas of the Web3D Industry and has been active in 3D web open standards for the past decade. He works with a variety of web3D and mixed reality companies and also helps the Web3D Consortium on their global outreach and web3D education initiatives. He is one of the founding members of the now international AR Developer Camp, and is currently working with developing augmented reality applications for real world uses. Damon is a supporter of open standards for the geo-web and is actively involved with the 3D web’s convergence with other technologies including GIS, CAD/CAM, AR, and mobile. With a passion for education and immersive tech, he has built and is leading dozens of 3D web and mixed reality research projects in multiple domains.

Photo of Sophia Parafina

Sophia Parafina


Sophia is Director of Operations at OpenGeo, the social enterprise that offers the first fully integrated and supported open source geospatial stack. She is also an Adjunct Professor at Hunter College. Sophia organized Augmented Reality DevCamp NYC and hosts AR New York Meetups. Before joining OpenGeo, she was a founder and CTO of IONIC Enterprise (acquired by Erdas) and Senior Program Manager for In-Q-Tel, the CIA’s venture capital fund.