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Yuppies, Cougars, and Tweeps - OH MY! Uses and Abuses of Large Geo-based Datasets to Create Awesome User Experiences

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Elad Gil (Twitter), Othman Laraki (Twitter)
Location: Ballroom III

One category of requests we’ve been seeing is for the ability to perform complex reasoning over large datasets. For example, what is the density of restaurants in the different blocks in San Francisco? How does Tweet density shift by neighborhood during the day? Can you tell where the cougars and Yuppies live based on census data? Traditional methods of storing and querying data don’t scale here. We will discuss how to design a system to make this possible.

Photo of Elad Gil

Elad Gil


Elad is Director of Geo at Twitter. Prior to Twitter, he was the co-founder/CEO of Mixer Labs (GeoAPI.com/TownMe), which Twitter acquired.

Prior to TownMe, Elad was a member of Google’s product team. At Google, Elad started the mobile wireless team and was involved in all aspects of building the mobile group’s foundations including involvement in 3 acquisitions (including Android), multiple carrier deals (e.g T-Mobile and Vodafone), and managing some of the earliest Google Mobile Products (including mobile Gmail and an early incarnation of Google Mobile Maps). Elad also worked on Google’s advertising products.

Prior to Google, Elad was at multiple venture backed startups and at McKinsey & Company.

Elad is an investor or advisor to a number of silicon valley mobile and social media startups.

He recieved his Ph.D. from MIT and received a BS and BA from UC San Diego.

Othman Laraki


Othman is Director of Geo at Twitter (@othman). Prior to Twitter, he was the co-founder & President of Mixer Labs (GeoAPI.com/TownMe), which Twitter acquired.

Before Mixer Labs, Othman was at Google, where he managed a number of products including the Google Toolbar, Google Gears, early Firefox extensions, as well FastNet (real-time fetching and caching infrastructure). Prior to Google, Othman was at ACCESS Systems, where he ran server-side engineering. Othman currently serves on the board of directors of ESI Group, a publicly traded French software company. Othman has an MBA from MIT and a BS + MS in Computer Science & Industrial Engineering from Stanford.