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Scott Dunlap
CEO, NearbyNow, Inc.

Website | Attendee Directory Profile

Scott Dunlap is the CEO of NearbyNow, Inc, which allows consumers to find any product they want at a nearby store, and even put it on hold to pick up. Retailers can buy foot traffic similar to how online stores buy clicks.

Scott has over 17 years of experience in the technology field, and has been an early executive at a number of successful companies such as E.piphany Software (9th highest IPO of 1999), Loudcloud/Opsware (IPO, 2001), 4charity.com (sold to Innovaware), and Avolent. He has a BS from the University of Oregon, and an MBA from Stanford University.

Sessions

1:40pm Wednesday, 04/20/2011
How Location Boosts CPM's for Mobile, Web, and more
Business & Strategy Ballroom F
Scott Dunlap (NearbyNow, Inc.), Mark Dixon (NearbyNow, Inc.)
What is the incremental value of a location-based ad versus a static ad? Is it bigger on a mobile device or on a laptop surfing the Web in a Starbucks? Where are eCPM's the highest when location is involved? Case studies from NearbyNow (mobile App developer) and JiWire (location-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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