Mark Dixon
VP, Product Management, NearbyNow, Inc.

| Attendee Directory Profile

Mark brings over 15 years of experience in technology and organizational leadership. His teams have consistently delivered market-leading products, which have received accolades from the Mobile World Congress, International Design Excellence Awards, Forrester, and more. He previously served as Vice President of Product Management and Marketing at Sharpcast where he drove the delivery of an award-winning product that synchronizes a user’s data across all of their devices. Prior to Sharpcast, he was Director of Product Management at Avolent where he helped the company grow market share and achieve leadership status in the e-billing software category. Earlier in his career, Mark worked at Loudcloud, M.I.T. Lincoln Laboratories, A.T. Kearney, and I.B.M.

Mark holds a B.S. from the University of Virginia, and an M.B.A. from Stanford University.


Business & Strategy Ballroom F
Scott Dunlap (NearbyNow, Inc.), Mark Dixon (NearbyNow, Inc.)
What is the incremental value of a location-based ad versus a static ad? Is it bigger on a mobile device or on a laptop surfing the Web in a Starbucks? Where are eCPM's the highest when location is involved? Case studies from NearbyNow (mobile App developer) and JiWire (location-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location. Read more.
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