Save the date: Where 2.0 will be in San Francisco, April 2-4, 2012.
Where is business: where people live, where they go, and where, when, and how they spend their money are now key factors in business success. From product development to distribution, marketing, and sales, location technologies help companies identify, understand, and serve their markets far more effectively than ever before.
The O'Reilly Where 2.0 Conference explores the intersection of location technologies and trends in software development, business strategies, and marketing. The source for all things location-aware, Where 2.0 brings together CTOs, marketers, developers, technologists, researchers, geographers, startups, business developers, and entrepreneurs, to shed light on the issues surrounding:
Development - Mobile
Get a handle on the latest in mobile development and learn which technologies are proving to be the most efficient and flexible for creating cutting-edge, location-aware mobile apps. See schedule/session info
Development - Location
Find out who's developing the tools that make collecting, storing, retrieving, and analyzing huge amounts of data possible and learn how they do it. See schedule/session info
Business & Strategy
Learn how location data not only enables businesses large and small to build corporate strategies but also helps them to be far more nimble as customer attitudes and market conditions change and new opportunities emerge. See schedule/session info
Marketing
With advances in location technologies and the widespread use of mobile devices, marketers have new tools to identify, understand, and reach out to potential customers. Take a look at the companies making the best use of location data for optimized SEO, social networking, and customized advertising. See schedule/session info, including our new full-day Location Marketing Bootcamp
For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at [email protected]
Download the Where 2.0 Sponsor/Exhibitor Prospectus
View a complete list of Where 2.0 contacts