Brenna Hanly

Brenna Hanly
Mobile Catalyst, Mullen

Brenna Hanly leads Mullen’s dedicated mobile practice. Mullen is a full service ad agency in Boston. As Mobile Catalyst, she serves to evangelize mobile throughout the agency, understand the ever-changing mobile canvas and develop innovative mobile strategies for clients. Mullen has embraced the mobile space for the past couple years, building award winning campaigns for clients such as Timberland, Foxwoods, Ernst & Young, Bose and Stanley. Brenna serves as a guest columnist for Mobile Marketer and was recently named one of their Mobile Women to Watch in 2011.

Sessions

Checking-in to Reality: A Marketer’s Perspective
Brenna Hanly (Mullen)
The current lifespan of a new technology usually follows a similar progression. In this presentation, Brenna Hanly will address how marketers assess the LBS space and tangible ways (with real examples) to ensure that your technology will be supported with marketing budgets sooner rather than later.
  • Esri
  • Facebook
  • NAVTEQ

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