This presentation is part of the Marketing Boot Camp.
Tara is the cofounder and CEO of Montreal based Shwowp, the author of The Whuffie Factor, published in 8 languages worldwide and speaker focused on how the social web is changing the customer/business relationship. She also spends an inordinate amount of time on social networks.
Brenna Hanly leads Mullen’s dedicated mobile practice. Mullen is a full service ad agency in Boston. As Mobile Catalyst, she serves to evangelize mobile throughout the agency, understand the ever-changing mobile canvas and develop innovative mobile strategies for clients. Mullen has embraced the mobile space for the past couple years, building award winning campaigns for clients such as Timberland, Foxwoods, Ernst & Young, Bose and Stanley. Brenna serves as a guest columnist for Mobile Marketer and was recently named one of their Mobile Women to Watch in 2011.
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