Follow Us on Twitter
Where 2.0 Facebook Group
Where 2.0 LinkedIn Group
Sign up for the Bulletin
Where 2.0 Video on blip.tv
Where 2.0 RSS Feed
Where 2.0 Schedule
Attendee Directory
11 Shocking Mistakes Retailers are Making on the Mobile Web - and How to Avoid Them
Let me check. Yep it is 2011. The mobile web may be here, but marketers have definitely not caught up. Despite hundreds of millions of smartphone devices multiplying like rabbits in the wild, many of the world’s biggest retail and media brands hold a steady middle finger to their most valuable consumers. What are they do doing wrong? What lessons can you learn at their expense? Join industry expert Brian Klais as he analyzes the mobile web experience at top retail and media brands desperately in need of a next evolutionary step.
People planning to attend this session also want to see:
Brian Klais
Pure Oxygen Mobile
Brian is president of Pure Oxygen Mobile, a marketing consultancy he founded to help brands overcome the challenges of optimizing mobile campaign conversion across mobile search, social, and display advertising. An Internet entrepreneur, innovator, and veteran of search marketing, Brian previously co-founded and lead SEO-firm Netconcepts to acquisition by Covario in 2010, and developed award-winning Search and Mobile SaaS optimization technology used by brands like Zappos, HSN, Yahoo, Cabela’s, and Discovery. Brian’s a columnist for Search Engine Land’s Mobile Search Column, and speaks at industry conferences like SMX, AdTech, SES, eMetrics, and Shop.org. Follow Pure Oxygen on the PO2 blog or at @PureO2Mobile.
Schedule views
Sponsorship Opportunities
For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at [email protected]
Download the Where 2.0 Sponsor/Exhibitor Prospectus
Contact Us
View a complete list of Where 2.0 contacts
©2011, O'Reilly Media, Inc.
800-889-8969 or 707-827-7019
Monday-Friday 7:30am-5pm PT
All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners.
[email protected]
Leave a Comment or Question
Help us make this conference the best it can be for you. Have questions you'd like this speaker to address? Suggestions for issues that deserve extra attention? Feedback that you'd like to share with the speaker and other attendees?
Join the conversation here (requires login)