Location Location Location? Get Smart About Content Content Content

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Colleen Jones (Content Science), Tim Jones (North Carolina State University)
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.

Check in. Earn a badge. Been there. Done that. How can location-based services (LBS), predicted to be a $3 billion industry by 2013, actually reach their potential? By using location as a cue to offer the right content to the right community at the right time. This session will offer insights into planning LBS-based content with a case study from North Carolina State University. The university is in the midst of implementing new location-based mobile applications and websites to

  • improve and personalize campus tours.
  • collect and share student-created geotagged content.
  • incentivize student attendance at university events.
  • build alumni communities.
  • provide near real-time customer service for students, faculty and staff.
  • celebrate campus history, and even tracking a senior administrator for a day.

This presentation will share highlights of NC State University’s journey so far through creating the kind of authentic content and community engagement that few other web experiences can match.

Photo of Colleen Jones

Colleen Jones

Content Science

Colleen Jones is the author of Clout: The Art and Science of Influential Web Content. She has led interactive strategy for Fortune 500 companies such as InterContinental Hotels Group and Cingular Wireless (now AT&T) as well as for Centers for Disease Control and Prevention, the most trusted government agency in the United States.

As principal of the award-winning consultancy Content Science, Colleen helps executives and practitioners make their web content influence results. Colleen is a veteran of the interactive industry, a participant in the first ever Content Strategy Consortium, and the founder of Atlanta Content Strategy. She has spoken about the value of influential web content at conferences everywhere from Phoenix, Arizona to Paris, France.

Tim Jones

North Carolina State University

Tim Jones is the Director of Web Communications at North Carolina State University in Raleigh, NC., where he leads NC State’s implementation of a custom suite of location-based services in partnership with TriOut NC. Tim has spoken at national and local conferences about how location-based services connect people to places, places to people, and people to people in places—largely through content.

Tim has worked in higher education for the past nine years. He has been a writer, editor of all sorts, programmer, producer, photographer, information architect, content strategist, manager, director and a slew of other things as part of university web, creative, marketing, and communications teams. Tim now directs NC State’s web strategy, from the central web presence to the furthest reaches of social and emerging media.

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