• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
  • ZoomAtlas
  • Digital Map Products
  • Pitney Bowes Business Insight
  • NAVTEQ

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at [email protected]

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com or download the Media & Promotional Partner Brochure (PDF)

Press and Media

For media-related inquiries, contact Maureen Jennings at [email protected]

Where 2.0 Newsletter

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Where 2.0 Ideas

Have an idea for Where to share? [email protected]

Contact Us

View a complete list of Where 2.0 contacts

Where 2.0 Conference 2010 Workshops

On Tuesday, March 30 Where 2.0 offers a full day of workshops led by experts and innovators, charting the depths of cutting-edge location technologies. Be sure to register for workshops in addition to the keynotes and plenaries of Wednesday and Thursday.

Add to your personal schedule
Location: Ballroom III
Adam DuVander (ProgrammableWeb)
You can easily add maps to your site using APIs from Google, Yahoo, Microsoft, or MapQuest. However, there are equally good options from the little guys. Learn about your many mapping options and go further with fun services for geocoding, reverse geocoding, and driving directions. Read more.
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Location: Ballroom V
Jay Webster (Quova)
Geotargeting advertising isn’t an expensive or complicated process; companies are making money using location now. Kerry Langstaff will explain how companies like Examiner, Continental Airlines, BBC and MLB increased conversion rates on Web content by geotargeting ads with location. The workshop will provide practical knowledge for those interested in leveraging location to improve profitability. Read more.
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Location: Ballroom IV
Raffi Krikorian (Twitter)
Twitter has launched a Geotagging API - we really wanted to enable users to not only talk about "What's happening?" but also "What's happening right here?" This talk will delve into how Twitter handles their geocontent including tool suggestions. Read more.
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Location: Ballroom VI
Mano Marks (Google, Inc. ), Ossama Alami (Google)
The Google Maps Data API allows you to programmatically upload your data to Google’s geo cloud storage. A Google Data API< the Maps Data API allows you to interact with it directly from your application. Since being released last year, we’ve added some great new functionality. And you're going to learn how to use it! Bring your laptop and your gmail account, and be ready to code. Read more.
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Location: Ballroom V
Mansour Raad (ESRI), Duane Nickull (Adobe Systems)
Having access to online maps is a start, but often you may need to include functionality that goes beyond simply displaying a map with points. The session will provide a fast-paced introduction to the essentials of how to create rich map-based Web applications using Adobe Flex with online services. Read more.
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Location: Ballroom IV
Derek Smith (SimpleGeo), Martin Lechner (Mobilizy)
Having a compass and camera built into smart phones opens up possibilities for augmented reality (AR). Programmers now know more than just location; by also knowing which direction the phone is facing, you can overlay objects on users’ view of the world. This workshop will look at AR development on the iPhone and Android platforms. Read more.
Add to your personal schedule
Location: Ballroom III
Andrew Turner (GeoIQ), Adam DuVander (ProgrammableWeb)
Having leading-edge features and capabilities is great, but if you can’t get data into your system or users can't take their data out, then it’s a dead end. This workshop will cover popular formats (KML, GeoRSS/GeoJSON, GML, GPX, Shape Files), services (Google My Maps, GeoCommons, Map Warper), and interfaces that are emergent and upcoming in the Where2.0 space. Read more.
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Location: Ballroom VI
Greg Rose (NAVTEQ)
Attendees will get an overview of the location-based tools and APIs provided by the NAVTEQ Network for Developers and found at NN4D.com. This workshop will also explore why high-quality NAVTEQ data provides more value to the developer than other “Free” map data and allows developers to create the best location-based apps possible. Read more.
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Location: Ballroom IV
Mano Marks (Google, Inc. )
Building a map for a mobile environment is a challenging undertaking. You have to balance native APIs, browsers, bandwidth, and latency. This talk will be an overview of developing Google Maps applications on various mobile platforms, including Android, iPhone, and browser options. Participants who choose to follow along will have a working basic map at the end of the session. Read more.
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Location: Ballroom III
Michael Malone (SimpleGeo)
This talk covers why GIS data is hard to scale in a normal RDBMS, what nonrelational stores exist out there, and some basic examples of how to do spatial queries within a nonrelational store. Read more.
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Location: Ballroom V
Vanessa Fox (Nine By Blue)
Now that search engines know where surfers are it's even more important to start thinking locally. Search Engine expert Vanessa Fox will talk through the latest trends in getting local customers to your site. Read more.
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Location: Ballroom V
Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
This workshop will be an in-depth look at development and deployment of interactive digital cartography. Read more.
Add to your personal schedule
Location: Ballroom III
You have seen all those cool mapping applications, both on the desktop and on the web, and now you want to make some of your own. This workshop will give you all the tools you need to build a complete GIS/Web mapping stack using a selection of free and open source tools. Read more.
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Location: Ballroom IV
Peter Skomoroch (LinkedIn), Kevin Weil (Twitter, Inc.), Sean Gorman (FortiusOne)
This workshop will focus on uncovering patterns and generating actionable insights from large datasets using spatial . We will explore combining open government data with other location based information sources like Twitter. Participants will be guided through examples that use Hadoop and Amazon EC2 for scalable processing of location data. Read more.
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Location: Ballroom III
Aidan Chopra (Google)
As the Geoweb marches ever onward, 3D geospatial information is becoming critical to the way places are understood online. Two factors are contributing to the uptick: the tools are getting easier and the demand for immersive visualization is going mainstream. Bring your laptop for a hands-on introduction to Google's geomodeling toolset, and learn to generate 3D data yourself. Read more.
Add to your personal schedule
Location: Ballroom V
Michal Migurski (Stamen Design), Shawn Allen (Stamen Design)
This workshop will be an in-depth look at design of interactive digital cartography. This will teach you how to style the tiles and data you just deployed. Read more.
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Location: Ballroom IV
Jonathan Stark (Jonathan Stark Consulting), Brian LeRoux (Nitobi Inc.)
Winner of the LaunchPad competition at Web 2.0 Expo in San Francisco, PhoneGap is an open source initiative for bringing native device capabilities to mobile browsers. In this session, you’ll learn how to use PhoneGap to easily build apps for iPhone, Android, Pre and Blackberry. Read more.