Steven Wise
VP Industry Marketing, AT&T Interactive

Website

Steven heads up Industry Marketing for ATTi, leading a team that analyzes local advertising industry trends, conducts research, works with analysts, and develops and publishes insights via white papers, webinars, and research reports. Prior to AT&T Steven spent 10 years at RealNetworks leading research and marketing teams. Steven holds an MBA from the University of Chicago.

Sessions

1:10pm Thursday, 04/21/2011
Understanding Local Mobile Consumer Behavior
Products & Services Ballroom D
Steven Wise (AT&T Interactive), Srini Mandyam (AT&T Interactive)
How do consumers react to location-based advertising? What are the implications for advertisers, marketers, and publishers within location-based services? Join AT&T Interactive for valuable insights on mobile consumer behavior based on findings from an April 2011 study conducted by The Nielsen Company. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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