Mobile Apps and Users Experiences Created for People On-the-go

This session will take you through how to come up with and create the next generation of location and context aware smartphone apps. Location is not just about checking in or navigating on a map. It’s the key difference between the old desktop applications and a new era of smartphone apps and user experiences created for people on-the-go. The first generation of iPhone and Android apps across categories of social, productivity, utilities or games were really just miniature versions of the same apps we know from the desktop and web. Over the next 6-18 month we will see a fundamental change resulting in a new generation of location and context aware smartphone apps that are truly built for mobile users. We will look at the key components that make social apps, utilities and games location enabled; data services that provide landscape, weather, time, seasons, roads, buildings, shops, events check-ins, friends’ latest locations etc. Finally we look at how developers can embrace the trend towards free apps and still use location to increase revenue.