Big Data, Big Local

Social and mobile developers have eschewed computer-friendly (but human-hostile) longitude and latitude for business listings and POI, an irregular but much more informative rich contextual topology. This brings its own problems, as the fourteen million addressable businesses in the US are represented across more than one billion web pages, scattered across thousands of listings sites and hundreds of applications. This session provides an overview of how the online and offline worlds can be better linked using Big Data approaches to content aggregation.