• ESRI
  • NAVTEQ
  • Veriplace
  • AT&T Interactive
  • DigitalGlobe
  • Google
  • Yahoo! Inc.
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  • Digital Map Products
  • Pitney Bowes Business Insight
  • NAVTEQ

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Understanding Local Search and Effectively Using It to Connect with Customers

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Vanessa Fox (Nine By Blue)
1:00pm Tuesday, 03/30/2010
General
 Location: Ballroom V

Google is today’s yellow pages, and more often than not, those looking for local business are turning to Google first. In this workshop, learn how Google determines local intent and personalizes results based on a searcher’s location and the evolution of locally focused search results. Gain actionable insights on how to rank well and connect with searchers who are looking for your business through web search, map search, mobile search, and more and how to leverage third-party and user-generated content, such as reviews, to stand out.

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Vanessa Fox

Nine By Blue

Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience at ninebyblue.com and provides authoritative search-friendly design patterns for developers at janeandrobot.com. She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.