Location-based (x)

Location-based (x) (LBx) is the recognition that all products and services are connected to location, whether they have to do with supply chain, transportation costs, distribution, inventory, asset management, proximity to the customer, or the performance of the product or service in various marketing. What is the (x) variable to you?

Location-based services, and location-based application now abound. However, the problem for enterprises is determining how to evaluate the multiple options, from free, to SaaS, to traditional, proprietary and expensive. What is the business question to be answered? What business issues are involved? What technology makes sense? This presentation is intended for business users and will discuss the business issues and objectives associated with deploying location-based solutions in an enterprise such as:

• ROI/business case—with options available across a wide financial spectrucm from free, to low cost, to expensive, what makes sense for new business users? Discussion of three distinct geospatial markets.

• Data Quality—for example: underlying data quality is the biggest obstacle to deployment of location solutions within the cable industry

• Business development and Revenue mining— In today’s environment, everyone from the CEO to the janitor is responsible for revenue—for finding new revenue and growing the business. How can location intelligence help in mining for revenue? For example, a company’s use fo GoogleEarth, GIS and business cases to identify $20 million in new revenue.

• Inventory management—In today’s retail environment of just in time inventory, and slim margins, inventory management, distribution, and logistics are critical. For example, a company’s use of RFID data and location mapping

• Digital asset management—In today’s multimedia environment, data is being created, stored, and shared in multiple formats from text, to graphics, to voice, to video. The ability to search and manage these diverse information sets is critical to effective knowledge management within an organization that impacts the development of new products and services, and operations.