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Decoding the Urban DNA and Harnessing the Power of Social Intelligence

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Greg Skibiski (Sense Networks)
Location: Regency Ballroom

The internet has long been a medium where every action -a click, a search, a communication, a word, a page link - could be collected, stored, and analyzed. This information is now being aggregated and harnessed in important new ways. For example collective search data can identify and track disease outbreaks, breaking news and emerging trends. Digital photos can be sewn together to render 3-D images of buildings, and participation in social networks distinguishes groups of related people. However, online information, while powerful, can be susceptible to “gaming”, and the active self-reporting of social networks and information can lead to bias, more pronounced herd behavior, and unreliability.

But sensors that support technologies like GPS and Wifi triangulation, can measure unbiased movements and behavior in the offline world. And these technologies are becoming standard in automobiles and mobile phones, generating an abundance of ambient data about places people visit, times and durations, and importantly, true social networks. Collectively, these bits of anonymous data can be used to uniquely describe, compare and contrast places and cities at a behavioral level. The movement of people between places creates a fascinating behavioral network that, when visualized, can highlight the distinct characteristics of each city and show how the urban organism reacts to major events and trends, in real-time. This network can then be used to find similar places, e.g. a restaurant like my favorite restaurant in my home city, and power local discovery. Our visualization is built on Skyrails, and is a 3-D tour of the behavioral network of a city.

This session will explore how analyzing the unique behavior of places based on combining movement data and semantic descriptions, can facilitate discovery of places, people, events, and trends.


Photo of Greg Skibiski

Greg Skibiski

Sense Networks

Mr. Skibiski is Chairman and Chief Executive Officer of Sense Networks. He is responsible for the company’s overall strategic vision in the financial and consumer services markets.

Prior to co-founding Sense Networks, Skibiski served as Principal Architect of the Business Development group at BackWeb Technologies (NASD: BWEB), a mobile infrastructure software company. As one of the first employees, he spent seven years working in the US, Germany and Israel, most recently as a member of the company’s Executive Board.

Previously, he was the Director of BackWeb’s relationship with SAP, the company’s largest source of revenue. Skibiski also acted as the chief software architect for integrations with IBM, Microsoft, and SAP, and was responsible for designing software solutions and leading the development teams that brought them to realization.

Skibiski co-organizes the European Drobny Global Hedge Fund Conference, has been a frequent speaker at SAP’s SAPPHIRE world conferences, and has managed sales, partnership and implementation projects in 25 countries.

He holds an MBA from HEC Paris and a Bachelor’s degree in Civil Engineering from Bucknell University.