Google Places: Helping to connect people with places

Google Places is a powerful and free solution for helping local businesses connect with customers. Through our tools for building out a business presence online and getting rated and reviewed through our local recommendation engine, we’re helping to make small businesses more discoverable to potential consumers. First, we’ll look at a case study that demonstrates the positive impact of Places on a small business. Then we’ll discuss recent Google experiments in the local space, including local marketing campaigns in 2 U.S. cities, all aimed at helping small businesses build relationships with their customers and get new ones in the door.