Getting involved with any business where you’re personally responsible for making the wheels turn, in order for the business to generate capital, makes you naturally more motivated then you might be otherwise if you were an hourly-wage-making employee. They tell us all the time, in the process of trying to motivate us, that we are all integral pieces of the machine that makes it all go round’, but those words carry a heck of a lot less weight with those who are getting paid the same whether the business is doing well or not. So, if you’ve got some skin in the game (I’ve heard someone say before), then you’re going to make decisions based on your own livelihood, and if you cared enough already to get something started, then you should continue to care at least until the point that you get the thing off of the ground. Rome wasn’t built in one day, but it was almost completely destroyed in less than one, and that’s the way that you need to think about your business, especially if you’re in a business with a lot of competition. There are certain facts that you need to accept if you’re in the roofing business in this day-in-age, and one of those facts is that Roofer Marketing Gurus are going to make you more profitable.
You’re going to need to find out what your marketing or advertising budget is, first and foremost. Most roofing SEO (search engine optimization) companies out there are going to have a minimum annual or monthly spending requirement that you have to meet in order for them to get to work for you. Find out what you can pay, and then make the call and figure out exactly how much you need to spend, and exactly what that’s going to get you in return. You’d be surprised to know that after only a month or two of using a roofing SEO, you could already be making back, plus some, of whatever it is you decided to spend on a monthly basis. They’re experts at using keyword searches and understanding google, and other popular search engine’s algorithms in order to increase your internet rankings. Thus, people looking for your services will more easily be able to find you instead of coming across your competition’s website first. Think about it like this: Have you ever thought about why a lot of companies name themselves after a word that starts with an “A” or why they often use “AAA” even when they’re not the AAA that most of us are aware of? They do it, or did it, because they know that people don’t like sifting through a bunch of information and they just want to pick up the phonebook and go with the first thing they see. Well, the letter “A” is obviously at the very beginning of the phone book and they know that they may be increasing their likelihood of getting a phone call from someone who thinks like that, when otherwise, maybe they wouldn’t. Well, people don’t use phonebooks anymore, they use the internet and the same kind of thought process goes into SEO, just not in an alphabetical sense.