Jyri Engestrom
CEO, Ditto

Website | @jyri | Attendee Directory Profile

Jyri is founder and CEO of Ditto, a new mobile communication app. Jyri cofounded Jaiku, which grew into the leading European microblogging service and was acquired by Google in 2007. At Google Jyri was Product Manager of mobile applications including Mobile Calendar and the Gmail Mobile client, and started up social products including Google Buzz, Google Profiles, and Google Latitude. Jyri is an advisor/angel investor in companies such as Applifier, Betabrand, and Mobclix. Before founding Jaiku Jyri was Senior Product Manager, Internet Handhelds at Nokia. A sociologist by training, he is noted for coining the term ‘social object’ to refer to photos, bookmarks, and other shareable Web content. He blogs at zengestrom.com.

Sessions

4:20pm Wednesday, 04/20/2011
Location-Based Social Experiences
Development - Location Ballroom E
Jyri Engestrom (Ditto)
A trip, a photo, a destination - they all have a location (or locations) that can be shared. However sharing a location isn't as simple as the base objects themselves. Location needs to be baked into an experience from the beginning. The creator of Jaiku and Ditto explains his methods in this session. Read more.
2:10pm Thursday, 04/21/2011
Creating Context for Search
Business & Strategy Ballroom F
Moderated by:
Diann Eisnor (waze)
Panelists:
Alexa Andrzejewski (Foodspotting), Lior Ron (Google, Inc. ), Eric Singley (Yelp), Jyri Engestrom (Ditto)
Context is what makes search an experience and not just a function of a website or app. Hear about how robust context creates a rich interface and happy customer. Read more.
  • Nokia
  • OnStar
  • Esri
  • AT&T Interactive
  • Google
  • Rackspace Hosting
  • AND Automotive Navigation Data
  • C3 Technologies
  • Ditto
  • Facebook
  • Factual
  • MapQuest
  • Microsoft Corporation
  • NAVTEQ

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