BEGIN:VCALENDAR X-WR-CALNAME:Where 2.0 2011 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T171000 DTSTART;TZID=US/Pacific:20110419T090000 DTSTAMP:20110112T222447 LOCATION:Ballroom E URL: UID: SUMMARY:Where 2.0 Marketing Boot Camp: Bringing Marketers and Technologi sts Together DESCRIPTION:Presented by Tara Hunt (Shwowp). This all-day boot camp will focus on location-based marketing campaigns and the new technologies av ailable to help marketers take advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, s tart-ups, and anyone else interested in incorporating location into thei r marketing strategy will find it useful. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T101500 DTSTART;TZID=US/Pacific:20110419T090000 DTSTAMP:20101217T002840 LOCATION:Ballroom F URL: UID: SUMMARY:Real-Time Geo DESCRIPTION:Presented by Raffi Krikorian (Twitter). The notion of "place " is a critical piece of context in a lot of digital interactions. How can you build a system to handle that? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T101500 DTSTART;TZID=US/Pacific:20110419T090000 DTSTAMP:20110111T221733 LOCATION:Ballroom G URL: UID: SUMMARY:Mining the Geo Needles In The Social Haystack DESCRIPTION:Presented by Matthew Russell (Digital Reasoning Systems). Le arn how to harvest, store, analyze, and visualize your geo data from pop ular social web properties such as Facebook, Twitter, and LinkedIn. Wher e do all of your friends usually hang out? Where does most of your profe ssional network reside? What role does geography play in who you friend on Facebook? These are the kinds of questions you'll learn to answer in this workshop. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T115000 DTSTART;TZID=US/Pacific:20110419T103500 DTSTAMP:20101217T095523 LOCATION:Ballroom F URL: UID: SUMMARY:Building an AR toolkit for iOS 4 DESCRIPTION:Presented by Alasdair Allan (University of Exeter). Augmente d Reality has become one of the killer applications for the iPhone platf orm. During the workshop you will be walked through building a simple lo cation-aware AR toolkit that you can then extend and reuse in your own projects and iPhone applications. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T115000 DTSTART;TZID=US/Pacific:20110419T103500 DTSTAMP:20110107T230312 LOCATION:Ballroom G URL: UID: SUMMARY:Tell me more – Why data collection must extend beyond the check- in DESCRIPTION:Presented by Scott Hotes (Location Labs). The mobile apps of tomorrow must take into account much more about users than their check- in histories. Learn how to approach mobile development to derive meaning ful user data and deliver true business value. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T141500 DTSTART;TZID=US/Pacific:20110419T130000 DTSTAMP:20110111T233811 LOCATION:Ballroom F URL: UID: SUMMARY:Location-Based Privacy: It's Good for Business DESCRIPTION:Presented by Nicole Ozer (ACLU of Northern California). Loca tion information is valuable — and so is your users’ trust. Get the insi de track from VCs, privacy officers, and lawyers at the ACLU about how t o avoid privacy pitfalls and make early decisions that are good for user s and the bottom line. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T141500 DTSTART;TZID=US/Pacific:20110419T130000 DTSTAMP:20101217T011457 LOCATION:Ballroom G URL: UID: SUMMARY:Hands on Map Scripting DESCRIPTION:Presented by Adam DuVander (ProgrammableWeb). It's easier th an ever to get a map on your website with one of the many APIs provided by Google, Microsoft, MapQuest and many others. Adam DuVander, author of Map Scripting 101, will show you how to do that and more in this worksh op. Using Mapstraction, an open source wrapper library, you can write co de once for a dozen different map providers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T155000 DTSTART;TZID=US/Pacific:20110419T143500 DTSTAMP:20110107T185447 LOCATION:Ballroom F URL: UID: SUMMARY:HTML5 is the Future of Mobile, PhoneGap Takes You There Today DESCRIPTION:Presented by Dave Johnson (Nitobi). HTML5 promises to pave t he way for easy, device-neutral mobile app development. But, until HTML5 supports sophisticated cross-platform apps, developers are stuck buildi ng native apps for various devices. Or are they? In this session, learn how combining HTML5 with the open source PhoneGap framework bridges the gap between HTML5 today and the engaging mobile apps you want to build. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T155000 DTSTART;TZID=US/Pacific:20110419T143500 DTSTAMP:20110107T185807 LOCATION:Ballroom G URL: UID: SUMMARY:Geo- Tutorial DESCRIPTION:Learn about the newest geo-analytic tools and services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T171000 DTSTART;TZID=US/Pacific:20110419T155500 DTSTAMP:20101216T234134 LOCATION:Ballroom F URL: UID: SUMMARY:Working with Geo Data in MongoDB DESCRIPTION:Presented by Mathias Stearn (10Gen). This workshop will incl ude hands-on experience working with location data in MongoDB. Data sour ces will include at least a Zip code listing from the US Census and geo- coded transit stops. No MongoDB experience required, but you should have it downloaded to your laptop if you want to follow along. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T171000 DTSTART;TZID=US/Pacific:20110419T155500 DTSTAMP:20110111T194012 LOCATION:Ballroom G URL: UID: SUMMARY:Getting Started with Google Maps and Fusion Tables DESCRIPTION:Presented by Kathryn Hurley (Google), Mano Marks (Google, In c. ). With Google Fusion Tables, a few clicks can turn a large tabular d ata file into a customized, data driven map or other visualization. With a simple user interface for querying their data, and styling it, users can create highly customized maps. And they can share their data with ot hers while preserving their attribution. So come, learn to build your ow n data driven map, no programming required. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T210000 DTSTART;TZID=US/Pacific:20110419T190000 DTSTAMP:20110104T004836 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Ignite Where 2.0 (sponsored by Navteq Network for Developers) DESCRIPTION:Join us for Ignite Where 2011. This fun, high-energy evening of “speed presentations” given by people like you. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110419T223000 DTSTART;TZID=US/Pacific:20110419T210000 DTSTAMP:20110103T202510 LOCATION:Evening BoF's URL: UID: SUMMARY:Tuesday Birds of a Feather Sessions DESCRIPTION:Birds of a Feather (BoF) sessions are informal after hours s essions that provide face to face exposure to those interested in the sa me projects and concepts. BoFs are entirely up to you. We provide the sp ace and time, you provide the engaging topic. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T091000 DTSTART;TZID=US/Pacific:20110420T090000 DTSTAMP:20110113T203005 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Opening Welcome DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Laurel Ru ma (O'Reilly Media, Inc.). Brady Forrest and Laurel Ruma welcome you to Where 2.0. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T094500 DTSTART;TZID=US/Pacific:20110420T093000 DTSTAMP:20110113T201417 LOCATION:Ballroom EFGH URL: UID: SUMMARY:The Antarctica Dilemma DESCRIPTION:Presented by Julia Grace (IBM Research - Almaden). Have you thought that doing data viz of geospatial information was super easy? W ell, imagine that you're in Antarctica, the most distorted region of man y two dimensional maps -- how do you accurately show distance and landma rks? How we solved this problem, using 5 guys and a 7ft sphere. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T101500 DTSTART;TZID=US/Pacific:20110420T095500 DTSTAMP:20110113T201604 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Marissa Mayer DESCRIPTION:Presented by Marissa Mayer (Google). TBD END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T111500 DTSTART;TZID=US/Pacific:20110420T110000 DTSTAMP:20110113T203440 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Building A Game Layer On Top Of The World DESCRIPTION:Presented by Seth Priebatsch (SCVNGR). The last decade was t he decade of social. The years in which the framework we use to foster d igital connections was built. The next decade is the decade of games. An d it'll be even bigger. Instead of trading in social connections, the ga me layer traffics directly in human motivation. It opens up a conduit ri ght to behavioral influence. Explore the nascent construction of this ga me layer with us. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T113000 DTSTART;TZID=US/Pacific:20110420T111500 DTSTAMP:20110113T203515 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Jack Dangermond DESCRIPTION:Presented by Jack Dangermond (ESRI). Details coming soon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T114500 DTSTART;TZID=US/Pacific:20110420T113000 DTSTAMP:20110113T203627 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Stories Everywhere DESCRIPTION:Presented by Krissy Clark (KQED Public Radio). The best jour nalism is like a map. It shows where you are in relation to others; it p rovides a sense of topography, a glimpse in to a new world, or a better understanding of a familiar one. Ideally, journalism helps citizens and communities discover where they are, so they can better decide where the y are going. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T120000 DTSTART;TZID=US/Pacific:20110420T114500 DTSTAMP:20110113T203757 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Blaise Agüera y Arcas DESCRIPTION:Presented by Blaise Agüera y Arcas (Microsoft). TBD END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T133000 DTSTART;TZID=US/Pacific:20110420T131000 DTSTAMP:20110111T204335 LOCATION:Ballroom E URL: UID: SUMMARY:Why your marketing app will fail DESCRIPTION:Presented by Scott Kveton (Urban Airship, Inc.). Location-aw are smart phones have marketers salivating at the chance to begin sendin g more relevant marketing messages, but unless they learn from a new wav e of successful applications, their customers will tune out. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T133000 DTSTART;TZID=US/Pacific:20110420T131000 DTSTAMP:20110111T204348 LOCATION:Ballroom F URL: UID: SUMMARY:Spatial Networking: Collaboration and Communication with People in Your Immediate Proximity DESCRIPTION:Presented by Michael Metcalf (Yahoo!). The surge in smartpho ne usage will increasingly enable strangers to connect with one another. Spatial Networking will be a new paradigm in ad hoc communication and collaboration with those in your immediate proximity – even if they’re n ot in your social graph. I will examine the competitive landscape, priva cy implications, and new business opportunities in Spatial Networking. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T133000 DTSTART;TZID=US/Pacific:20110420T131000 DTSTAMP:20110111T204400 LOCATION:Ballroom G URL: UID: SUMMARY:Developing a Location-Based Mobile Social Game in 5 Weeks: Lean Game Development Lessons Learned DESCRIPTION:Presented by Jennie Lees (Google). A team of four strangers, an idea, and 5 weeks. Learn how we applied lean startup techniques to prototype and playtest a mobile, social, location-based game and the les sons learned in the process. How can you test out game concepts without writing a line of code? How can you test social in real life? And how do es the sock puppet fit into all this? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T133000 DTSTART;TZID=US/Pacific:20110420T131000 DTSTAMP:20110111T204411 LOCATION:Ballroom H URL: UID: SUMMARY:The surveillance society -- checking you in, even when you want to hide DESCRIPTION:Presented by Alex Kilpatrick (Tactical Information Systems), Mary Haskett (Tactical Informations Systems). Advances in biometric ide ntification will soon allow a person to be tracked without consent, prov iding a potentially continuous stream of location data that can be made available to marketeers, government, police, friends, enemies, or anyone willing to buy it. This session will examine the state of the art of s urveillance technologies, defeat mechanisms, and implications for privac y. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T140000 DTSTART;TZID=US/Pacific:20110420T134000 DTSTAMP:20110111T204517 LOCATION:Ballroom E URL: UID: SUMMARY:Mobile Augmented Reality Content Management In The Cloud DESCRIPTION:Presented by Marc René Gardeya (Hoppala). Mobile augmented r eality is all about content. We will show you how the Hoppala Augmentati on mobile ar content management system fosters the interdisciplinary col laboration in the development of immersive and rich media mobile ar expe riences and present some best-practices. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T140000 DTSTART;TZID=US/Pacific:20110420T134000 DTSTAMP:20110111T204529 LOCATION:Ballroom F URL: UID: SUMMARY:How Location Boosts CPM's for Mobile, Web, and more DESCRIPTION:Presented by Scott Dunlap (NearbyNow, Inc.), Mark Dixon (Nea rbyNow, Inc.). What is the incremental value of a location-based ad vers us a static ad? Is it bigger on a mobile device or on a laptop surfing t he Web in a Starbucks? Where are eCPM's the highest when location is inv olved? Case studies from NearbyNow (mobile App developer) and JiWire (lo cation-based display advertising) will be combined to create a spectrum of eCPM values that clarify the impact of location. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T140000 DTSTART;TZID=US/Pacific:20110420T134000 DTSTAMP:20110111T204541 LOCATION:Ballroom G URL: UID: SUMMARY:Building the open, replicable civic web with GeoCouch DESCRIPTION:Presented by Max Ogden (Code for America). The civic web is a class of software that focuses on real world events and places specifi c to a city or neighborhood. GeoCouch, or geo flavored CouchDB, is a web oriented database that lets you host and serve powerful javascript apps and lets you easily crunch geographic data with mega GeoCouch geo muscl e. Learn how GeoCouch can be your one stop shop for powering and hosting rich client side maps END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T140000 DTSTART;TZID=US/Pacific:20110420T134000 DTSTAMP:20110111T204551 LOCATION:Ballroom H URL: UID: SUMMARY:Can Virtual Platforms Really Make You Healthier? DESCRIPTION:Presented by Jason Jacobs (RunKeeper). As location-enabled s martphones proliferate, increasingly large amounts of fitness data can b e collected more easily and inexpensively than ever before. By aggregati ng this data in one place, and building a virtual platform that combines , coaching, game mechanics, and social networking, is it possi ble to increase the health of the world's population in a meaningful way ? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T145000 DTSTART;TZID=US/Pacific:20110420T141000 DTSTAMP:20110111T213318 LOCATION:Ballroom F URL: UID: SUMMARY:Making Money Off of Apps DESCRIPTION:Presented by Krishna Subramanian (Mobclix). So you made an a wesome application. Now what? How do you make money off of it? This pane l will dive into strategies behind monetizing applications and explore r eal-life success stories from well known developers with applications ac ross multiple mobile platforms. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T145000 DTSTART;TZID=US/Pacific:20110420T141000 DTSTAMP:20110111T204721 LOCATION:Ballroom H URL: UID: SUMMARY:Conversing around Data with Collaborative DESCRIPTION:Presented by Andrew Turner (FortiusOne). We've reach a pinna cle of open location data and mapping visualization. The cutting edge is now in allowing conversations around location through shared understand ing. Collaborative are allowing citizens to share climate mode ls with scientists and mobile developers to work with businesses on soci al media campaigns. Learn about how collective location intelligence is evolving Where2.0. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T161000 DTSTART;TZID=US/Pacific:20110420T153000 DTSTAMP:20110111T214847 LOCATION:Ballroom H URL: UID: SUMMARY:Augmented Reality 101 DESCRIPTION:Presented by Alasdair Allan (University of Exeter). Learn ab out the basics of augmented reality (AR), as well as fascinating AR case studies. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T170000 DTSTART;TZID=US/Pacific:20110420T162000 DTSTAMP:20110111T204737 LOCATION:Ballroom E URL: UID: SUMMARY:Adapting Daily Deals to Live LBS DESCRIPTION:Presented by Perry Evans (Closely, Inc.). The Daily Deal con cept has created incredible consumer momentum and has huge potential to form the foundation for a new generation of LBS business models. This t alk dissects this trend using proprietary research from local businesses who use Daily Deals. It will highlight the issues and challenges in ada pting the Daily Deal email/social distribution to mobile search, discove ry and LBS apps. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T180000 DTSTART;TZID=US/Pacific:20110420T170000 DTSTAMP:20101216T200016 LOCATION:Exhibit Hall A URL: UID: SUMMARY:Exhibit Hall Reception DESCRIPTION:Grab a drink, mingle with fellow Where 2.0 participants, and see the latest offerings from our exhibitors and sponsors. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T193000 DTSTART;TZID=US/Pacific:20110420T183000 DTSTAMP:20101214T224206 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Startup Showcase DESCRIPTION:Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will will give you a chance to see the newest comp anies entering the location market. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110420T223000 DTSTART;TZID=US/Pacific:20110420T193000 DTSTAMP:20110103T202429 LOCATION:Evening BoF's URL: UID: SUMMARY:Wednesday Birds of a Feather Sessions DESCRIPTION:Birds of a Feather (BoF) sessions are informal after hours s essions that provide face to face exposure to those interested in the sa me projects and concepts. BoFs are entirely up to you. We provide the sp ace and time, you provide the engaging topic. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T090500 DTSTART;TZID=US/Pacific:20110421T090000 DTSTAMP:20110113T203930 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Opening Welcome - Day 2 DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Laurel Ru ma (O'Reilly Media, Inc.). Details coming soon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T092000 DTSTART;TZID=US/Pacific:20110421T090500 DTSTAMP:20110113T204006 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Ben Fry DESCRIPTION:Presented by Ben Fry (Ben Fry LLC). Details coming soon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T093500 DTSTART;TZID=US/Pacific:20110421T092000 DTSTAMP:20110113T204111 LOCATION:Ballroom EFGH URL: UID: SUMMARY:DC and Spectrum DESCRIPTION:Presented by Susan Crawford (Princeton’s Center for Informat ion Technology Policy). The FCC's March 2010 National Broadband Plan foc used on spectrum availability and use. How much of the plan has been im plemented? What's coming next? Why does it matter to you? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T095000 DTSTART;TZID=US/Pacific:20110421T093500 DTSTAMP:20110113T204156 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Patrick Meier DESCRIPTION:Presented by Patrick Meier (Ushahidi). Details coming soon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T100000 DTSTART;TZID=US/Pacific:20110421T095000 DTSTAMP:20110113T204228 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Charlie Kim DESCRIPTION:Presented by Charlie Kim (Next Jump, Inc. ). Details coming soon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T101500 DTSTART;TZID=US/Pacific:20110421T100000 DTSTAMP:20110113T204333 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Mihir Shaw DESCRIPTION:Presented by Mihir Shah (Groupon). Details coming soon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T105500 DTSTART;TZID=US/Pacific:20110421T104500 DTSTAMP:20110113T204429 LOCATION:Ballroom EFGH URL: UID: SUMMARY:Game mechanics and LBS: Crossing the LBS Chasm DESCRIPTION:Presented by Noam Bardin (Waze). Location based services hav e unique scaling challenges-on the web it is relatively easy to find a m illion people interested in anything. Now try finding several thousand users in a specific location with a specific phone with a specific app. This talk will focus on the lessons learned in using game mechanics as a start point and explore the shift from a "fun" app to a "functional" ut ility. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T133000 DTSTART;TZID=US/Pacific:20110421T131000 DTSTAMP:20110111T213401 LOCATION:Ballroom E URL: UID: SUMMARY:Where You Go Is Who You Are: Using location-based social-network ing services to create the next killer context DESCRIPTION:Presented by Clay Smith (Thomson Reuters). You’re an average of the 5 people you spend the most time with.” – Jim Rohn Just like pe ople we spend the most time with, the places we go is one of the best re presentations of what kind of person we are. Given the recent popularity location-based social networking, having access to the places a person has visited allows developers to create smarter location-based applicati ons. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T133000 DTSTART;TZID=US/Pacific:20110421T131000 DTSTAMP:20110111T213415 LOCATION:Ballroom F URL: UID: SUMMARY:Make Friends with Local Government: They Have the Data You Need DESCRIPTION:Presented by Ben Berkowitz (SeeClickFix). Government data is rich with information for location apps and products. However, actually working with local government to get the data you need isn't always eas y. Learn from one startup how to navigate this path and maybe even chang e the world while you're at it. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T133000 DTSTART;TZID=US/Pacific:20110421T131000 DTSTAMP:20110111T213429 LOCATION:Ballroom H URL: UID: SUMMARY:A Real-Time Transportation Dashboard for Cities DESCRIPTION:Presented by Di-Ann Eisnor (Platial). Urban objects like bri dges tweet, massively scaled human sensors provide road info, cities off er real-time transit data + citizens power alerts which can be integrate d cheaply and @scale. This talk explores questions associated w/developi ng a real-time transportation dashboard for cities, shares the prototype visualization/sonification in attempt to answer "How do we navigate a d ata-driven city?" END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T140000 DTSTART;TZID=US/Pacific:20110421T134000 DTSTAMP:20110111T213440 LOCATION:Ballroom E URL: UID: SUMMARY:Will Connecting Offline to Online with QR Codes Take Off in the U.S.? DESCRIPTION:Presented by Matthias Galica (ShareSquare). The utilization of QR codes for integrating offline promotions with engaging mobile expe riences is a divisive topic. Some consider these glyphs an eyesore, oth ers a window into the mobile web. Will Japan prove to be a predictive market and what factors are driving domestic consumer adoption of this t echnology in the United States? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T140000 DTSTART;TZID=US/Pacific:20110421T134000 DTSTAMP:20110113T225422 LOCATION:Ballroom H URL: UID: SUMMARY:The Use of Light Detection and Ranging (LIDAR) for Collecting Ma p Data DESCRIPTION:Presented by Jeff Raimo (Navteq), Jessica Borak (NAVTEQ). LI DAR is increasingly be used to collect street level features with amazin g detail and accuracy. This session will examine the use of LIDAR, it's benefits, and the possibilities that exist with this exciting technolog y especially when paired with other technologies like high resolution ca meras, panoramic cameras, and high precision location technologies. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T145000 DTSTART;TZID=US/Pacific:20110421T141000 DTSTAMP:20110111T223241 LOCATION:Ballroom F URL: UID: SUMMARY:Understanding Local Search DESCRIPTION:Search is a crucial element for local businesses. Learn best practices from the experts. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T145000 DTSTART;TZID=US/Pacific:20110421T141000 DTSTAMP:20110111T213459 LOCATION:Ballroom G URL: UID: SUMMARY:Fast Map Interaction without Flash DESCRIPTION:Presented by Tom MacWright (Development Seed). TileLive, a d ynamic tile rendering toolset that runs in Amazon's cloud, provides fast , non-Flash interactive maps. It's an open source solution for something that until recently had only been achieved by Google and a few competit ors. This presentation will demo TileLive and analyze its map rendering techniques, along with Google's and others, and show it in action in sev eral use cases. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T145000 DTSTART;TZID=US/Pacific:20110421T141000 DTSTAMP:20110111T213509 LOCATION:Ballroom H URL: UID: SUMMARY:Location Is Messy (And How To Clean It Up) DESCRIPTION:Presented by Chris Hutchins (SimpleGeo). Between identifying relevant and accurate data sources, harmonizing data from multiple, dis parate sources and finding new ways to store, index and manipulate that data, we all know that dealing with location in your applications can be messy. This session will give some direction to those navigating the sp ace. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110421T161000 DTSTART;TZID=US/Pacific:20110421T153000 DTSTAMP:20110111T213613 LOCATION:Ballroom H URL: UID: SUMMARY:Visualizing Data with Maps DESCRIPTION:Presented by Nathaniel Vaughn Kelso (The Washington Post). T his session will examine the best ways to map and visualize data. END:VEVENT END:VCALENDAR