Building A Game Layer On Top Of The World

Seth Priebatsch (SCVNGR)

The last decade was the decade of social. The years in which the framework we use to foster digital connections was built. The next decade is the decade of games. And it’ll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It opens up a conduit right to behavioral influence. Explore the nascent construction of this game layer with us.

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Seth Priebatsch


Seth Priebatsch was born in Boston, MA at the age of 7. At the age of 12, he founded his first web start-up. It failed gloriously, achieving profits several times those of Twitter. After completing his freshman year at Princeton (the official requirement to achieve the term dropout), Seth took a “leave-of-absence” to pursue SCVNGR. The goal? To build the game layer on top of the world. As Chief Ninja of SCVNGR, Seth is solely responsible for corporate acquisition of all Nerf-based technologies. An avid supporter of blood drives, Seth consistently donates plasma for use in large-screen televisions.

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