Making Money Off of Apps

Business & Strategy Ballroom F

We will answer these questions…

What ad solution options does a developer have? What trends has the industry seen with in-app advertising? How do the platforms differ (iPhone vs Android vs Windows Phone 7)? How has location based apps (i.e. foursquare, booyah) changed the way we can advertise? How do we use this data to target users? What kind of revenue are developers seeing from in-app advertising? How to make your app attractive to advertisers. Key things to remember across the lifecycle of your app (tips for week one and beyond)

Krishna Subramanian


Krishna is a Mobclix co-founder and drives the advertising and marketing strategy. Krishna brings unique and creative ideas to drive optimal monetization for mobile applications. Prior to Mobclix, Krishna was a co-founder and general manager of new business for BlueLithium (acquired by Yahoo! for $300M), the world’s largest behavioral targeted ad network. Krishna has launched other successful businesses such as, MingleNow, which focused on mobile content and communication such as group text messaging and mobile video sharing; in addition to co-founding, Burrp!, a localized review and recommendation internet portal for metropolitan India (acquired by media conglomerate TV18). Krishna was also instrumental in growing ConceptK, a successful internet design services and web content development firm for mobile devices, to service many Fortune 500 clients.

He has served on the Internet Advertising Bureau Committees for Broadband and Lead Generation where he created best practices guidelines for lead generation across the education vertical. Krishna has authored articles in MediaPost, AdWeek, and Mashable in regard to scaling and monetization in the internet space. He is also a frequent speaker at internet conferences such as OMMA, AdTech, AlwaysOn, and Snap. Krishna graduated with honors from UC Davis.

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