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Schedule: Local sessions
Mapping and location technologies have become so commonplace that they are starting to disrupt every industry. From the roving food trucks that update their fans via Twitter to augmented reality apps that tell you home prices to open-source systems that manage local government services. This track will look at how businesses and governments are reacting to consumer’s adoption of mapping and location-aware technologies.
Location: Ballroom V
Danny Sullivan (Search Engine Land),
Blaise Agüera y Arcas (Microsoft),
Tom Wailes (Yahoo!),
John Hanke (Google, Inc. ),
Dylan Swift (Yelp)
Where’s local search heading? In this session, representatives from the major search engines discuss the state of where we are and where things are going in the future. Session presented by SMX: Search Marketing Expo.
Read more.
Location: Ballroom V
Vanessa Fox (Nine By Blue)
How do search engines sort out what content to show for searchers in each country? How can you make sure you're effectively leveraging your global presence in search? Learn about how search engines operate globally, how searchers are different across the world, and how to ensure you're architecting your site and marketing it in a way that ensure you can connect with an international audience.
Read more.
Location: Ballroom V
Patrick Moore (Integral GIS, Inc.)
The Smart Grid would enable the delivery of the right information about energy, at the right time, to the right people.
PJM Interconnection is currently employing geospatial technologies to choreograph system components and the expansion of the grid, identifying areas of congestion and computing the Location Marginal Pricing, as well as the planning and integration of renewable energy projects.
Read more.
Location: Ballroom V
Keith Lee (Booyah)
The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array Location-Based games. It's opening up a brand new sector: Real-World Gaming. This presentation will take a look at the technologies and monetization strategies in the white-hot geo-location real world social gaming space.
Read more.
Location: Ballroom V
Philip Ashlock (OpenPlans)
Municipalities can be part of an interoperable network using web services to enhance public services and civic engagement. Open311 is one case study where collaboration is leading to interoperability within the distributed model of local government. With this and the web as a reference, municipalities have an opportunity to offer site specific services using internationally consistent interfaces.
Read more.
Location: Ballroom III
Elad Gil (Twitter),
Othman Laraki (Twitter)
One category of requests we've been seeing is for the ability to perform complex reasoning over large datasets. For example, can you tell where the cougars and Yuppies live based on census data? Traditional methods of storing and querying data don't scale here. We will discuss how to design a system to make this possible.
Read more.
Location: Ballroom V
Eric Singley (Yelp)
The evolution of the local mobile experience is accelerating at a rate that has many jonesing for the next big thing. Eric Singley, Yelp's product manager for mobile and consumer facing web products, jumps into some of the design and engineering challenges Yelp has tackled as mobile rapidly redefines what local search is all about.
Read more.
Location: Ballroom V
MG Siegler (TechCrunch),
Ryan Sarver (Twitter),
Josh Williams (Gowalla),
Dennis Crowley (foursquare),
Sam Altman (Loopt),
Mark Hendrickson (Worldly Developments)
As more services integrate location elements, we're sending out a lot of geo-tagged data. But what does it say about us? More importantly, how can it help us in our daily lives? How can local businesses use it? Is there a cost/benefit ratio to sharing all this data? We'll discuss these issues.
Read more.
Location: Ballroom V
Greg Sterling (Sterling Market Intelligence),
Don Weigel (deCarta),
Blair Swedeen (Placecast),
Bardia Dejban (Citysearch.com),
Surojit Chatterjee (Google),
Dan Gilmartin (WHERE)
With Google and Apple buying major mobile ad networks just in the last couple of months, mobile advertising is finally on everyone's radar. Panelists will discuss the range of technical, data, and business-related hurdles that remain, as well as whether and how they might be overcome.
Read more.
Location: Ballroom V
Stephen Hood (BlockChalk)
Geolocal services are finally making inroads among users thanks to social motivators like the "checkin". But what lies ahead? What will it take to grow beyond the early adopters and truly reach the masses? Stephen Hood, co-founder of BlockChalk, will explore some directions in which geo might evolve to become more relevant and attractive to mainstream users.
Read more.
Location: Ballroom V
Rob Cross (Trulia)
Searching for a home has evolved from the newspaper to the laptop to your mobile device. Looking for open houses while out for a walk is a 100 year old tradition and now that process is easier than ever thanks to location based mobile devices.
Read more.
Location: Ballroom V
Amy Dalton (Topix)
The latest research from the Pew Internet & American Life Project reports news consumption is at an all time high - and is becoming more "portable, personalized and participatory." Topix senior director of marketing Amy Dalton will provide an data-packed "state of the local state."
Read more.
Location: Ballroom V
Ben Cerveny (Stamen Design)
VURB is a European framework for policy and design research concerning urban computational systems. The VURB foundation, based in Amsterdam, provides direction and resources to a portfolio of projects investigating how our cultures might come to use networked digital resources to change the way we understand, build, and inhabit cities.
Read more.
Location: Ballroom V
Scott Dunlap (NearbyNow, Inc.)
New shopping apps combining mobile local search with smart phone geolocation technology are creating a powerful link between brands and shoppers. Using examples of retail-based iPhone apps developed with top-tier magazine publishers, this presentation will show how marketers can deliver “on the way” ads and localized, time-based coupons to pre-qualified mobile shoppers.
Read more.
Location: Ballroom V
Kris Wagner (Backpacker, Bicycling, and Mountain Bike magazines)
See how Backpacker has effectively executed several Where 2.0 strategies when others are just talking about them, and at a time when media is at an epidemic downturn. Their answers to Where have helped redefine their business, made it stronger, and more relevant to a more dynamic audience.
Read more.
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