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What are the Smart Paths for Getting Your LBS App to Market?

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Marc Naddell (NAVTEQ)
Sponsored Plenary Keynotes
Location: Ballroom III - VI

App stores have changed the way developers get to market but now the challenge becomes, how does one become discovered? And how does one make money? NAVTEQ believes solutions that can effectively employ premium Location content, Traffic, and Location-Based Advertising have an inherent comparative advantage over the thousands that don’t. NAVTEQ is excited to introduce new data collection technologies and explore tomorrow’s location content that will help developers rise above the crowd and get your app noticed.

Marc Naddell

NAVTEQ

Marc leads the team that creates and operates the various programs and services that support individuals and companies that develop enterprise and/or consumer solutions using the NAVTEQ map®, including any related products and services. In addition, Marc’s team engages with key technical and strategic partners to accelerate development by providing choices in geospatial platform tools, business channels, value-added technologies and alternative content.

Marc joined NAVTEQ from Nokia, where he was the head of developer programs, based primarily at Nokia’s corporate headquarters in Espoo, Finland. While there he launched several developer and partner offerings, including Forum Nokia PRO. Prior to joining Nokia, Marc was with Motorola for several years, having worked in the mobile devices, cellular infrastructure, enterprise and semiconductor business sectors. Prior to leaving Motorola to join Nokia, Marc created and led the team that launched Motorola’s Motocoders developer program.

Marc is open to being contacted by developers and partners, and he often arranges private meetings upon request at popular industry shows such as CTIA, 3GSM, CommunicAsia, Smartphone Expo, JavaOne and many others.