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Base Map 2.0

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Ian White (Urban Mapping, Inc), Steve Coast (OpenStreetMap), Timothy Trainor (U.S. Census Bureau), Peter ter Haar (Ordnance Survey), Di-Ann Eisnor (Platial) Moderated by: Ian White
Location: Ballroom III
1 Presentation File:
Base Map 2_0 Presentation [PPTX]

Over the past 20 years, a highly accurate and attribute-laden base map has been developed at enormous cost. Enter the era of mobile devices, cloud computing, and user-generated content. This changes things. While commercial map providers offer the gold standard, the game is changing—’good enough’, especially when influenced by price or business model, is beginning to enter the equation.

The phenomenal growth of OpenStreetMap has spurred clones—Google MapMaker, Waze, TomTom’s Map Share, and others. This proliferation of offerings conditions consumers to a price-optimized feature set. Enter increased accuracy with the upcoming US Census (via TIGER) and the UK’s Ordinance Survey signaling and end of the monopoly, and we’re ready for massive fragmentation of base map fiefdoms.

Come join us at this sure to be highly-engaging panel that will dive into uncharted territory to find the answers and surface the controversy.

Photo of Ian White

Ian White

Urban Mapping, Inc

Ian is the CEO of Urban Mapping, a leading provider of hosted mapping services.

Prior to founding Urban Mapping in 2003, White worked as a business consultant at and held various roles in business development and marketing. He also served as Adjunct Professor of Design and Management at Parsons School of Design in New York.

White received a BA from McGill University in Montreal, an MBA from Babson College and completed postgraduate studies in France.

Photo of Steve Coast

Steve Coast


Steve Coast is founder of OpenStreetMap and Cloud Made and has worked for many years on diverse heavy-lifting computing applications around open systems. Steve interned at Wolfram Research before studying computer science and then physics at UCL. He left early to pursue research and development work at universities and leading web companies prior to founding ZXV - a geo web consultancy in 2006.

Timothy Trainor

U.S. Census Bureau

Timothy Trainor was selected as the Chief of the Geography Division of the U.S. Census Bureau in December 2008. As the Census Bureau’s chief geographer, he is responsible for directing all aspects of the division’s work related to development and implementation of geographic and cartographic activities necessary to support the Census Bureau’s data collection, processing, tabulation, and dissemination programs for the United States and its territories. These activities revolve around the Census Bureau’s TIGER (Topologically Integrated Geographic Encoding and Referencing) automated geographic data base and the MAF (Master Address File) digital address list. Included in this is collecting, maintaining, and developing criteria and reference files for geographic entities in the United States and assigning addresses to the correct geographic locations, fostering partnerships between the Census Bureau and Federal, state, local, and tribal governments and commercial companies, preparing maps to support the Census Bureau’s data collection and dissemination operations, and developing standards and defining cultural and demographic features to meet Census Bureau obligations to the Federal Geographic data Committee (FGDC), the requirements of Executive Order 12906, and the submission to and acceptance of these standards by the American National Standards Institute (ANSI) and the International Standards Association (ISO) committees on geospatial data.

He is a member of the Association of American Geographers, Cartography and Geographic Information Society (CaGIS), the National States Geographic Information Council, the Urban Regional Information Systems Association and the Senior Executive Association. Mr. Trainor currently is a Vice President of the International Cartographic Association and chairs the Census Cartography Working Group.

Peter ter Haar

Ordnance Survey

Peter is responsible for all aspects of product management including product marketing, licensing, research, engineering, cartography and supply. Before joining Ordnance Survey in November 2006, Peter already had more than 18 years experience in product management and business development in both the public and private sectors in GI, location-based services and mobile technology. His previous roles include senior product, technical and general management roles in Geodan, Autodesk, Intergraph and the City of Amsterdam.

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Di-Ann Eisnor


Di-Ann lives in Palo Alto, by way of Portland, OR, Boston, NYC and Amsterdam. Di-Ann is a neogeography pioneer and serial entrepreneur employing all means to increase the world’s citizen mappers. Di-Ann functions as both Chairman of Platial <http: />, The People’s Atlas, and as VP Community Geographer at Waze <http: />. Waze is free crowd-sourced navigation and real-time traffic. Started in Israel and well past critical mass, Waze now has top quality map, navigation and traffic data in the country. Di-Ann is setting up US operations and crafting the cartography of “live mapping”.