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  • ESRI
  • Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • Waze
  • Google

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Mark Law
Vice President, MapQuest


Mark Law VP of Product Development, MapQuest, Inc. Mark Law is VP of Product Development with responsibility for MapQuest consumer, wireless and business products and services. Mark has over 15 years experience in geospatial and location technology. Prior to his appointment at MapQuest, Mark was Senior Director at Yahoo!, where he led product management for Yahoo! Geo which included Yahoo! Maps channels and Location platforms and services. Before Yahoo!, he was Group Product Manager at Microsoft for MapPoint in Virtual Earth, MSN Maps and Directions and MapPoint Web Service. Mark also held positions involving GIS Technology at ESRI Canada, the Provincial Government of Ontario and Federal Government of Canada. Mark has a Bachelor’s of Science and Master’s of Science degree from the University of Guelph in Canada and a GIS Diploma from Sir Sanford Fleming College in Canada.


Location: Regency Ballroom
Mark Law (MapQuest)
MapQuest has moved beyond maps and directions into a location-centric user experience with an emphasis on a hyperlocal strategy. Learn actual stats and behaviors of users, best practices for building a local network and how local data supplements a mapping experience. See the value of hyperlocal content strategy within the .com to mobile experience. Read more.
Location: Regency Ballroom
Danny Sullivan (Search Engine Land), Tyler Bell (Yahoo! Inc.), Michael Halbherr (Nokia), Marc Prioleau (CloudMade), Mark Law (MapQuest)
All of our beautiful geodata has to be paid for somehow. The convential wisdom is that on main way will be through search. Search expert Danny Sullivan will share his thinking on the latest advances across all of the search engines. Read more.