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Leading the Next Wave of LBS: What’s New in Mapping and Content

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Marc Naddell (NAVTEQ), Uday Keshavdas (Intel)
Location: California

NAVTEQ Network For Developers (NN4D) is the global community dedicated to Location developers. Come see how developers are succeeding with new NAVTEQ content, map data and APIs. Let NN4D technical and business support teams help you learn, build, and showcase your apps. Learn about specific “channels” to market through NN4D, including the developer showcase on and our latest innovations with Intel on Mobile Internet Devices (MIDs). We are here to help you lead the next wave of LBS.

  • Workshop sponsored by NAVTEQ.

Marc Naddell


Marc leads the team that creates and operates the various programs and services that support individuals and companies that develop enterprise and/or consumer solutions using the NAVTEQ map®, including any related products and services. In addition, Marc’s team engages with key technical and strategic partners to accelerate development by providing choices in geospatial platform tools, business channels, value-added technologies and alternative content.

Marc joined NAVTEQ from Nokia, where he was the head of developer programs, based primarily at Nokia’s corporate headquarters in Espoo, Finland. While there he launched several developer and partner offerings, including Forum Nokia PRO. Prior to joining Nokia, Marc was with Motorola for several years, having worked in the mobile devices, cellular infrastructure, enterprise and semiconductor business sectors. Prior to leaving Motorola to join Nokia, Marc created and led the team that launched Motorola’s Motocoders developer program.

Marc is open to being contacted by developers and partners, and he often arranges private meetings upon request at popular industry shows such as CTIA, 3GSM, CommunicAsia, Smartphone Expo, JavaOne and many others.

Uday Keshavdas


Uday Keshavdas is a Senior Marketing manager with Intel’s Ultra Mobility Group based in Santa Clara, CA. Uday brings over 10 years of product experience and is passionate about consumer electronics. He works with the OEMs to bring sleek new devices to market. Uday joined Intel in a business development role before moving into his marketing role when as Intel was entering into the consumer electronics segment. He pursues his interests of consumer electronic technologies by working with OEMs and cutting edge software companies to deliver a great end user experiences.

Before moving to Intel, Uday consulted for several fortune 500 companies with KPMG Consulting and worked at Sun Microsystems as well. He graduated with his MBA from the University of Washington, Seattle and Masters in Information Systems from Northeastern University in Boston. Uday also holds a BS in mechanical engineering.