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Putting a New Spin on Lidar Imaging

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Bruce Hall (Velodyne Acoustics, Inc.), Rick Yoder (Velodyne Lidar)
Location: Regency Ballroom

Velodyne’s Lidar sensor approaches Lidar imaging in a whole new way. Unlike traditional single laser sensors that provide a trickle of data, the Velodyne sensor uses 64 lasers to provide a comparable flood.

The spinning sensor fires its lasers at over 1.3 million times per second, capturing distance pixels by timing how long it takes each pulse of light to bounce off objects. The result is a rich, 360 degree 3-D point cloud that is used for autonomous navigation, 3-D mapping, scene capture, and other applications.

The sensor was used on 5 of the top 6 teams in the DARPA Urban Challenge race for autonomous vehicles. It is currently in use capturing 3-D highway data for multiple states in the U.S. Perhaps most notably it was used to capture the outdoor scenes in the Radiohead video “House of Cards.”

This session gives a brief background of Velodyne and shows its new sensor, called the HDL-64E, in action.


Bruce Hall

Velodyne Acoustics, Inc.

Bruce Hall was named president of Velodyne in July 2003 to provide strategic leadership and to drive Velodyne’s growth. He is responsible for running the day-to-day operations of the company, in particular spearheading the company’s development of new products.

With over 22 years of executive experience, Hall brings a solid technical background and strong business management experience to this leadership role. Prior to joining Velodyne, Bruce held positions as a Gartner Group Research Analyst, Senior Director of Product Management for Xevo Corporation and Vice President of Marketing at InCert Software and Trigent Software. In these positions, he was responsible for defining the companies’ products and services, as well as defining and implementing marketing strategies including positioning, business development and partner enablement.

Along with his brother Dave, Mr. Hall participated in the first two DARPA Grand Challenges as Team D.A.D., and brought to market the HDL-64E LIDAR sensor that was in use by all the top teams in the subsequent DARPA Urban Challenge.

In the course of his career, Hall has testified before Congress, been interviewed by television news sources including “Nightline”, and been quoted in countless publications. Hall earned a Bachelor of Arts degree in business from Boston University. He is married and the father of two daughters and a son.

Rick Yoder

Velodyne Lidar

Worked at velodyne for the past 8 years as an audio product development technician. The last year and a half as the Field Applications Engineer for our new Lidar devision.