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  • ESRI
  • Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • Waze
  • Google

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Mobile Reality

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Raven Zachary (, Mok Oh (EveryScape Inc.), Will Carter (Nodesnoop Labs), Ori Inbar (Ogmento), Anthony Fassero (earthmine, inc)
Location: Regency Ballroom

An emerging class of smartphones including location-based services and persistent data connections are lenses by which we can effectively view data layers atop physical space. What was once only available from tethered desktop computers is now possible from pocket-sized companion devices that travel with us. We are seeing examples of this in their earliest incarnations - social networking, gaming, reference and commerce.

Opposed to looking far into the future, this panel looks at examples of this technology in use and available today to consumers on a variety of smartphone platforms, including the Apple iPhone and Google Android. Panelists will provide short demonstrations of this technology, followed by a topic discussion and Q&A.


Photo of Raven Zachary

Raven Zachary

Raven Zachary helps people create, develop, and launch iPhone products and services. He also is a Contributing Analyst with The 451 Group. Raven is the founder of iPhoneDevCamp, a not-for-profit iPhone developer conference. He is currently advising a number of companies on iPhone strategy and product development. He is regularly quoted by the press about the iPhone and is a frequent conference speaker on the topic. Raven’s iPhone pursuits can be viewed at and he can be followed on Twitter.

Photo of Mok Oh

Mok Oh

EveryScape Inc.

Mok Oh is the Founder of EveryScape Inc.

Will Carter

Nodesnoop Labs

Will Carter is the founder of Nodesnoop Labs, a small mobile development company based in Los Angeles. He is the creator of Mobzombies, an iPhone Game built on the Foursquare API where players’ physical movement controls their game character. His work has been exhibited at the Wired Nextfest, and has been featured in such publications as the New York Times, Boing Boing, Techcrunch, and Engadget.

He is a graduate of Brown University and received a master’s degree from the USC School of Cinematic Arts, where he studied interactive media.

Ori Inbar


Co-founder of Ogmento - developer and publisher of mobile augmented reality experiences made in collaboration with the best and brightest AR makers in the world; Author of Games Alfresco – the #1 blog for augmented reality; President of the Augmented Reality (AR) Consortium - an international group of pioneering AR companies dedicated to advancing the AR industry through collaboration. Ori is a recognized speaker and a sought after advisor for augmented reality initiatives.

Anthony Fassero

earthmine, inc

Anthony Fassero is co-founder and co-CEO of earthmine inc, a Berkeley based company that is “indexing reality”, creating a complete inventory of our urban environment that will support the next generation of web based spatial applications. Prior to earthmine, Anthony joined the Kacyra Family foundation working on CyArk, a comprehensive web accessible archive of 3D data from archaeological and heritage sites. Entrepreneurial by nature, Anthony has done work in web development, asset and site management, and professional photography. He graduated from the University of California at Berkeley with a degree in Architecture.