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  • ESRI
  • Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • Waze
  • Google

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Look! A Map

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Bruce Daniel (Cartifact)
Location: Regency Ballroom

An exploration of how purely visual maps have been part of describing “Where” from earliest times through today‚Äôs online and mobile mapping platforms.

A visual tour of maps old and new reveals different approaches to visualizing location that rely solely on form and display to communicate.

This 15 minute presentation comprises an abundance of images to make the case that effective maps go far beyond the metrics and data to communicate a sense of place. Perspective, lighting, color and emotion convey important aspects of a given location. The presentation is geared to expand dialogue beyond the technical and data orientation that is so prevalent in current location based services and applications.


Bruce Daniel


A strong advocate of high quality design in all things, Bruce Daniel has honed his craft through the design of maps. Driven by a belief in the power of visual clarity and aesthetic presentation, his award winning work is found across the nation.

As Director of Cartifact Labs, he is engaged with the leading developers of emerging technology relating to map creation and usage. He recently formed The Map Lab, dedicated to exploring mapping through project partnership and support.