Technological advancements have changed the way that so many industries and businesses go about production, distribution, and finances. The way that a business now makes their product may change or maybe not. But we do know that the Internet certainly has changed the way that companies do business. Now, online exposure is crucial for almost any business. Whether it is a big, well-known business that may think that their name brand exempts them from the details of search engine marketing or a small, local business in a rural area where everyone knows everyone, the importance of online marketing and online presence increases more and more every year. Smart phones augment this. Cell phones are ubiquitous in the United States now, and smart phones are quickly replacing the older models that cannot access the Internet. As more cell phone applications are being designed to increase the efficiently with which consumers can locate different businesses in the Denver area, the need for Denver web design, SEO, and pay per click advertising becomes a necessity for a business that is trying to establish itself. Luckily for small businesses, there are excellent businesses that specialize in these services. For many, these complex digital operations are beyond the average web surfer or e-mail user. But while you are out there delivering a quality product to a customer, these digital marketing companies are delivering the customers to your storefront, whether that storefront be your building or a website. Regardless, the tides of business are changing, and online marketing is the way to go.