It seems that everything these days has some sort of spokesperson or slogan. We have some to associate certain cartoons, animals, and people with certain products that they endorse. For example, I can not even think or look at a  cute little green gecko without imagining the tiny british gecko that is the spokes lizard for Geico Car Insurance. I know that actual geckos have no idea about car insurance and presumably do not speak in English accents to promote low premiums, but it is still what come to mind. Animals are not the only ones companies use to promote their services and products. Often times people are the ones being used. Sometimes it is a celebrity or athlete or another well known person in society. These high profile people are most often used for nationally recognized advertisements and world wide companies.  But local companies use local celebrities and well known people for that community to promote their products. and often even if that person is not recognized to begin with they become sort of local celebrities associated with a particular endorsement.

In Denver, there are a number of local people Coloradans associate with local companies. Tom Martino is the Fox News guy who rates companies and discovers unfair business practices. John Elway is not only a living football legend and hometown hero but the guy who sells you cars. For Omeara Ford, it is Bonnie. Bonnie is the lovely woman who sells Denver used cars as well as customizable new cars to the city.