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Where 2.0 ScheduleSchedule: Marketing sessions
For most businesses, creating targeted, geo-specific marketing programs has always been a challenge. With advances in location technologies and the widespread use of mobile devices, marketers have new tools to identify, understand, and reach out to potential customers. Take a look at the companies making the best use of location data for optimized SEO, social networking, and customized advertising.
Tara Hunt (Shwowp)
This all-day boot camp will focus on location-based marketing
campaigns and the new technologies available to help marketers take
advantage of location data and services. This boot camp is not just for marketers - developers, biz dev people, start-ups, and anyone else interested in incorporating location into their marketing strategy will find it useful.
Read more.
Ballroom E
Scott Kveton (Urban Airship, Inc.)
Location-aware smart phones have marketers salivating at the chance to begin sending more relevant marketing messages, but unless they learn from a new wave of successful applications, their customers will tune out.
Read more.
Ballroom E
Clay Smith (Thomson Reuters)
You’re an average of the 5 people you spend the most time with.”
– Jim Rohn
Just like people we spend the most time with, the places we go is one of the best representations of what kind of person we are. Given the recent popularity location-based social networking, having access to the places a person has visited allows developers to create smarter location-based applications.
Read more.
Ballroom E
Matthias Galica (ShareSquare)
The utilization of QR codes for integrating offline promotions with engaging mobile experiences is a divisive topic. Some consider these glyphs an eyesore, others a window into the mobile web. Will Japan prove to be a predictive market and what factors are driving domestic consumer adoption of this technology in the United States?
Read more.
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Sponsorship Opportunities
For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at [email protected]
Download the Where 2.0 Sponsor/Exhibitor Prospectus
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