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Location-Based Social Experiences
A trip, a photo, a destination - they all have a location (or locations) that can be shared. However sharing a location isn’t as simple as the base objects themselves. Location needs to be baked into an experience from the beginning. The creator of Jaiku and Ditto explains his methods in this session.
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Jyri Engestrom
Ditto
Jyri is founder and CEO of Ditto, a new mobile communication app. Jyri cofounded Jaiku, which grew into the leading European microblogging service and was acquired by Google in 2007. At Google Jyri was Product Manager of mobile applications including Mobile Calendar and the Gmail Mobile client, and started up social products including Google Buzz, Google Profiles, and Google Latitude. Jyri is an advisor/angel investor in companies such as Applifier, Betabrand, and Mobclix. Before founding Jaiku Jyri was Senior Product Manager, Internet Handhelds at Nokia. A sociologist by training, he is noted for coining the term ‘social object’ to refer to photos, bookmarks, and other shareable Web content. He blogs at zengestrom.com.
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