The Brand Jam - Real Life Social Media

michael weiss (imagistic)
1:00pm Tuesday, 04/19/2011
Ballroom E1
Please note: to attend, your registration must include Marketing Boot Camp.

We all know that with the advent of the Social Web companies are no longer in command of their brands. The conversations both online and offline are taking the control away from the corporations and into the hands of the consumer. While some companies are prepared to manage their Social Web initiatives, many simply operate with no lifeguard on duty and run the risk of not dealing with the negativity that can breed, multiply and possibly damage their brand online. This session is an interactive exercise that gets you out of your chairs and witness what can happen when people give their honest opinions on specific brands.

What You’ll Learn: How to deal with the good, the bad and the ugly when it comes to Social Media. In addition to the exercise we will present a handful of case studies that highlight how major brands have dealt with social media snafus. You will walk away with a better understanding of how to set up a social media governance and policy for your organization.

michael weiss

imagistic

As Partner/CEO at imagistic, an award-winning Web agency in southern California, Michael serves as a dynamic force in the Web marketing and development industry as a veteran speaker, consultant, client advocate, and sales executive. Under Michael’s sales and marketing leadership, he has signed many world-renowned clients for imagistic, including: ACLU, Christopher and Dana Reeve Foundation, Network for Good, Technicolor, Walden Media, and Hollywood.com.

With his more than 20 years in the industry, Michael offers extensive experience conducting and leading sessions for such prestigious organizations as the Non Profit Technology Network, FS/TEC, Boston University, the Center for Nonprofit Management, Network For Good, and Pepperdine University. His business development background has also merited significant leadership recognition, including an American Business Award nomination for Sales Director of the Year. He is highly sought after as a keynote for world-class Webinars and conferences across the country, speaking on such topics as Web strategy, technology planning, and social media marketing.

As a former educator possessing an innate ability to make the Web comprehensible, Michael is an invaluable asset to such publications as the L.A. Times, Chicago Times, BusinessWeek, CXO News, and WebProNews, all of which tap him regularly for personal quotes. He also regularly contributes his writing talents to his blog at: http://blog.imagistic.com.

Along with his extensive management, marketing, and sales experience, Michael also possesses a background in education and counseling. He has taught at the Crossroads School, Palms Middle School, and Daniel Webster Middle School, all located in Los Angeles. In the past, he has also worked in the entertainment industry for such moguls as Quincy Jones, Jerry Bruckheimer, and Arnold Kopelson.

Michael’s educational background includes a Bachelor of Arts in Psychology from Boston University and a Masters Degree in Counseling Psychology from Loyola-Marymount University. As an outlet for his zeal for non profits, Michael serves on advisory boards for several philanthropic organizations, including The Ojai Foundation and The Wildwoods Foundation.

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